Happy Tuesday! We have a stacked newsletter for you this week, focusing on much of the M&A activity that's happening at the moment.
Yes, affiliate is under construction this week. From agency launches to large-scale consolidations, to acquisitions and insolvencies, check out all that's occurring down below.
Plus, we have a fascinating interview with Kristine Locker from PI LIVE USA on her unique approach to influencer and affiliate strategies, including one of the coolest uses of cashback we've seen lately.
And don't forget. PI LIVE Europe passes are now on sale at the super early bird price. There are just 200 available, so don't rush, save money, and get your passes now before the prices go up.
Without further ado, let's get to the news.
In today's newsletter:
- Pick of the day: Notable M&A activity in affiliate marketing
- Trending: PI LIVE Europe passes & unique affiliate strategies
- Top Tip of the Week: Invest some time in researching LLM optimisation, as consumer habits evolve
Pick of the day
Market Movers: Tradedoubler Launches US Headquarters
A look at significant M&A activity in affiliate and performance marketing from the past month.
Included in this edition:
🔸 Tradedoubler launches US office
🔸 ND agency launches in Australia
🔸 WPP sunsets GroupM and other agencies in major rebrand
🔸 belboon GmbH files for insolvency, but hints at potential solution
Trending
What's hot on Hello Partner right now
PI LIVE Europe 2025 Passes Are Now Live
That's right. Passes are now available to purchase for PI LIVE Europe this year.
We expect to sell out rather rapidly and there are only 200 early bird passes up for grabs.
Secure your pass at the best possible price, before prices increase on June 14th.
Learn more about the various passes in the article, or head straight to the site to grab your pass here.
“Brands Need to Attract and Reward Consumers” Kristine Locker's Unique Approach to Influencer & Affiliate Marketing
Locker’s Founder & CEO discusses how to build community and use data creatively.
Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies
Other wins include: Nest Commerce partnering with TFG London brands; Lodestar Marketing to optimise Lenovo India’s affiliate programme; and Customer First Digital onboarded by Araco Interiors.
Kochava Appoints Former Netflix Executive Peter Naylor to Board of Directors
The IAB Lifetime Achievement Award Winner will contribute to expansion and revenue growth.
2Performant Acquires ProfitShare from eMAG Group in Strategic €1M Deal
The deal will unlock new market growth across Central and Eastern Europe.
Tip of the Week
Stay at the top of your game
If you have the time, start experimenting with optimising your site, content, and affiliates in AI search engines. The search landscape has never been so fractured.
Users are spending more and more time with AI sear engines. And they're beginning to play a large role in customer journeys.
A recent Hubspot survey found that three in five consumers are already using AI to compare products before purchase, and 72% of respondents plan to engage AI more for shopping.
SEO expert Malte Landwehr shared a table showing the market share of various LLMs. ChatGPT far outpaces all others with 78% globally. Google sits far below with just 6% market share.
On a panel session at PI LIVE USA, two out of three panellists described actively working on AI-search strategies, and seeing some promising, early results.
Best to get on this while it's still dawning, before the competition becomes insurpassable.
Affiliate Geoguessr
Did you get last week's location?
If you guessed it was the Tokyo HQ of Japanese affiliate network, ACCESSTRADE, you would be correct.
Below is this week's location. Clue: If it wasn't for this building, you might not be reading this right now.
Can you determine its significance?
Amusing Affiliates
Did you know vampires have been desperate to get jobs in affiliate marketing.
They're trying to convince employers that they are seasoned Count Managers.
What's more, they're arguing that their continued relevance in folklore and immortal powers makes them experts in evergreen content.
Would you hire one?
Jobs
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
