We are back in action, following a short break, as PI LIVE x IMS USA was underway.
We were fortunate to meet many of you there at the show – shout out to everyone who came. We hope you had a fantastic time.
Now, it's time to bring you insights from the show. This week's newsletter has the first wave, but stay tuned on Hello Partner for much over the coming week, as well as in-depth articles for each winner of the USPAs.
If you missed out on USA, don't worry, PI LIVE Europe is not too far away now. However, you will want to snap up your pass quickly, as we're expecting a rapid sellout this year.
Tickets will go live very soon, so better your chances and get a 10% discount by joining the waitlist. More details on that below.
Without further ado, let's get to the news.
In today's newsletter:
- Pick of the day: Why Walmart's Ga-Young Lee has transitioned away from coupons.
- Trending: Pie discusses ad blockers in the affiliate journey, and CapyFast announces new partnership.
- Top Tip of the Week: Zero-click search is on the rise, and despite what Google says, it's not good for publishers.
Pick of the day
Walmart’s Ga-Young Lee on Why She's Moving from Coupons to Content Publishers
At PI LIVE USA, we caught up with Walmart's Sr. Manager of Digital Media, Content Affiliate & Partnership, Ga-Young Lee.
Here, Lee discusses the motivations behind making a strong decision to move towards the “long-term value” of content affiliates.
Tickets for PI LIVE Europe will go on sale very soon.
This year, we expect passes to sell out rapidly. To ensure you have a spot at the epic conference, sign up for the waitlist now – and enjoy a 10% discount.
You can sign up here: https://performancein.live/europe/waitlist/
Trending
What's hot on Hello Partner right now
“We Will Never Break Any Affiliate Tracking” Pie Discusses the Role of Ad Blockers in the Affiliate Journey
An affiliate that blocks ads might sound contradictory. We learned more about Pie’s unique model and how it works alongside other publishers and unlocks new value for brands.
CapyFast and Bidwise Partner on $40M Deal to Accelerate Payouts in Performance Marketing
What does the deal mean for performance and affiliate marketing?
“Losing Human Touch Is Not an Option for Us” Hunter Launches New Creator Agency Bobbie
Brand new creator agency Bobbie launches at PI LIVE x IMS USA.
Tip of the Week
Stay at the top of your game
Watch your traffic sources like a hawk. Kevin Indig’s latest analysis shows a sharp rise in zero-click searches, now at 76% since Google’s AI Overviews rolled out.
His study of 5 billion queries found that searches without AI Overviews drive twice as many pageviews as those with them.
The takeaway? Don’t take Google’s “traffic growth” claims at face value. AI-generated summaries are reshaping user behaviour, and publishers are being cut out of the journey for a lot of searches. Prioritise traffic channels you can control, and rethink how you capture value before the click.
Affiliate Geoguessr
Time for an all new Affiliate Geoguessr!
Below is this week's location.
Can you determine its significance?
Nishishinjuku, Shinjuku City, Tokyo, Japan
Amusing Affiliates
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
