Welcome to the first Influencer Insider of May. I hope you're enjoying the gorgeous UK weather—make sure you get a chance to go outside today.
It's been an interesting week, with reported code suggesting a Shopify x ChatGPT crossover, and a very vocal rejection of influencers from The Ordinary's new campaign.
In today's newsletter:
- Pick of the day: Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds
- Trending: USPA 2025 Winners Revealed: Recognising Top Partnerships
- Campaign of the week: The Ordinary's Secret Ingredient
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📝 Pick of the day
Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds
ChatGPT may soon do more than just help you pick the best pair of shoes: it could actually sell them to you. According to unreleased code spotted by Testing Catalog, OpenAI is reportedly working on integrating Shopify directly into ChatGPT’s interface, turning the AI chatbot into both a personalised shopping assistant and storefront.
The feature hasn’t been officially announced, but some of the hidden code is reportedly already live, hinting at an imminent launch.
↗ Trending
What's hot on Hello Partner right now
USPA 2025 Winners Revealed: Recognising Top Partnerships
After a wonderful first day at PI LIVE USA here in Florida, the 4th US Partnership Awards ceremony took place. Let’s take a look at some of the big winners from the evening.
Algowatch: April Updates
Algowatch is back for its April instalment as the place to find the most important social media algorithm updates of the month.
“Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect
Marketers, brands and affiliate programme leaders headed to London to discuss the future of the industry at APMA Advertiser Connect, hosted by Kevin Edwards.
Creator Compass: France
Creator Compass has travelled a long way around Europe so far, but now we’re landing in France to explore the influencer marketing landscape.
✨ Campaign of the week: The Ordinary's Secret Ingredient
After their phenomenal Ordinary Eggs campaign, The Ordinary has come to reclaim its crown for the best marketing campaign. This time, it won with its Secret Ingredient campaign.
The brand planted a huge pile of cash in a store front, with the message: "This is the amount of money we'd have to add to the price of our products if we paid for a celebrity endorsement."
It was an insightful campaign that pointed fingers at influencer and celebrity marketing which have hefty price tags but don't improve the product in any way.
They also claimed that their celebrity endorsements would make the product 61% more expensive. A very eye-opening move.
💭 Thursday thoughts
On Tuesday I was in London for APMA Advertiser Connect and I took a walk through Spitalfields Market, which used to be a part of my commute.
It reminded me to be grateful for every part of my career journey that got me where I am today.
Here's your inspirational Thursday thought: If it doesn't challenge you, it won't change you.
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