This post-Easter Influencer Insider doesn't have any chocolate treats, but I hope it will help you jump right back into your corporate grind.
Speaking of, so much has happened while we were eating mini eggs on the sofa: Google reversed its third-party cookie decision, Omnicom Media Group unified its influencer marketing under Creo, and GTA V was crowned the most streamed game of 2024, which is great news for advertisers!
In today's newsletter:
- Pick of the day: GTA V Crowned Most Streamed Game of 2024 as Twitch Dominates Global Livestreaming
- Trending: Industry Reacts to Google Third-Party Cookies Reversal
- Campaign of the week: Garnier Dull to Bright(on)
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📝 Pick of the day
GTA V Crowned Most Streamed Game of 2024 as Twitch Dominates Global Livestreaming
With more than 15.6 billion hours of content watched globally, Twitch captured over 60% of the total gaming livestreaming audience, attracting more than 105 million average monthly viewers.
At the heart of Twitch’s blockbuster year is Grand Theft Auto V, which, more than a decade after its initial release, still holds the crown as the most-watched game in the world.
↗ Trending
What's hot on Hello Partner right now
Industry Reacts to Google Third-Party Cookies Reversal
Google has decided against rolling out a new prompt related to third-party cookie usage in Chrome. Here's what some key industry members think of the move.
Omnicom Media Group Unifies Influencer Marketing Under Creo Brand
The Financial Sector Conduct Authority is set to crack down on financial influencer marketing, which sees influencers giving financial advice or promoting financial products.
Revolve Faces $50M Lawsuit Over “Undisclosed” Influencer Partnerships
Revolve Group is facing a proposed nationwide class action lawsuit accusing the company and a slate of affiliated influencers of misleading marketing practices.
BeReal Launches New US Advertising Platform Headed by Ex-TikTok Executive
BeReal recently announced the launch of its first advertising platform in the US. The platform has been in the works since the social media app launched in 2020.
✨ Campaign of the week: Garnier Dull to Bright(on)
Garnier had one of the most genius ideas for a marketing campaign this week. The skincare company took influencers on a run from Dull, a town in Scotland, to Brighton to promote their new Vitamin C Brightening Serum.
They made a few stops in Manchester and the Cotswolds, but eventually made it to Brighton. They, of course, didn't run the full 497-mile journey, but the campaign was a fab idea.
💭 Thursday thoughts
Happy Easter! The highlight of my week was enjoying this mini egg cheesecake on Easter Sunday. Like everyone, I spent the majority of the day in a food coma.
Which brings me to my Thursday thought - self care is not a waste of time.
It just so happened for me that self-care was treating myself to this delicious dessert.
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