Happy Thursday! The sun may be gone here in the UK, but Influencer Insider is back to cure those April showers.
This week, we'll be looking at South Africa's crackdown on financial influencer marketing, analysing the Creators Guild of America's new CGA Rider, and peeking into the White Fox Coachella influencer villa.
In today's newsletter:
- Pick of the day: Creator Compass: Germany
- Trending: Huge Crackdown on Financial Influencer Marketing in South Africa
- Campaign of the week: White Fox Coachella influencer villa
Get yourself on the waitlist for 10% off tickets here.
📝 Pick of the day
Coachella 2025: The Best Brand Activations in Week One
Here’s a look at some of the best brand activations in week one of Coachella 2025 - prepare to be wowed.
↗ Trending
What's hot on Hello Partner right now
Huge Crackdown on Financial Influencer Marketing in South Africa
The Financial Sector Conduct Authority is set to crack down on financial influencer marketing, which sees influencers giving financial advice or promoting financial products.
CreatorFest Is Back for 2025 as Europe’s Ultimate Creator Economy Event
After a successful launch in 2024, we’re delighted to announce that CreatorFest Europe is returning for its second year on the 23rd October, 2025.
Creators Guild of America Launches ‘Industry Standard’ CGA Rider to Protect Creators
The Creators Guild of America has launched CGA Rider, a legally binding document designed to protect the rights of content creators.
The Impact of Trump’s Tariffs on Influencer Marketing and How to Mitigate the Effects
With tariffs now frozen for 75 countries and an uncertain future, here's how to mitigate the effects on influencer marketing.
Creator Compass: Germany
Germany has a thriving creator economy that is only growing. However, what makes it different from its European neighbours? With one of the largest budgets for influencer marketing, what are some of the key standouts that have shaped the German industry?
✨ Campaign of the week: White Fox Coachella influencer villa
Coachella 2025 has had many huge marketing moments so far, but White Fox officially won the first weekend. Every year, the Australian fashion brand invites a group of influencers to stay in a luxury villa and create content.
White Fox nailed their it-girl aesthetic here, but how successful was the campaign with their audience? Social media has definitely taken a turn to favour community-based marketing events over exclusive influencer-only ones. Nonetheless, I enjoyed living vicariously though the White Fox Had to Be There villa parties.
As social media becomes increasingly fragmented (and uncertain), creators are diversifying their platforms. The bottom line? Long-form content is emerging as the winner.
Expert speakers Sheena Henry, Jazmin Griffith and Melissa Konstantas will explore the industry trends driving this shift and examine how brands and creators are investing in owned platforms to access deeply engaged communities.
The question is: How can brands and marketers successfully integrate this omni-channel approach into their influencer strategy to build trust and boost higher conversions?
The Building an Owned Audience: Strategies for Winning with Long-Form Content panel will be held Thursday 24th April at 2:50pm on the Aspire x IMS Stage.
Don't miss it! Get your tickets here.
💭 Thursday thoughts
This week was the first week I noticed trees in full bloom, like this gorgeous cherry blossom tree by the Clifton Downs. It reminded me of the cycle of life, the cycle of nature and how grounded it feels to observe the world as it changes through the seasons.
That leads me to this week's thought: what's meant for you won't pass you by.
📊 Poll of the week
South Africa is cracking down on financial influencers after finding evidence of scams, misinformation and marketing disguised as education.
In light of the news, I asked our LinkedIn community if they had ever taken advice from a financial influencer, whether it be budgeting hacks or stock market tips.
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