Happy Thursday! Influencer Insider is a jam-packed one this week.
Some breaking news hit this morning as News UK sold its influencer agency, The Fifth, to Brave Bison.
In completely unrelated news, Robert Irwin made a splash down under with his new Bonds underwear campaign.
In today's newsletter:
- Pick of the day: Algowatch: March Updates
- Trending: News UK Sells Influencer Agency The Fifth to Brave Bison in Strategic £7.6M Deal
- Campaign of the week: Robert Irwin x Bonds
Get yourself on the waitlist for 10% off tickets here.
📝 Pick of the day
Algowatch: March Updates
Welcome to Algowatch, a brand-new monthly feature where we look at algorithm changes affecting social media platforms.
March was a big month for TikTok and Meta platforms, so check out the first edition which covers all of the algorithm updates.
↗ Trending
What's hot on Hello Partner right now
News UK Sells Influencer Agency The Fifth to Brave Bison in Strategic £7.6M Deal
News UK has announced the sale of its influencer marketing agency, The Fifth Group, to digital media and technology company Brave Bison.
The Independent Doubles Down on Creators by Launching Independent Studio Verticals
The Independent is doubling down on creators with the launch of Independent Studio, a vertical video media production. It’s part of the company’s plan to create intellectual property for sponsorship as well as capitalise on the skyrocketing creator economy.
Creator Compass: Finland
It's Creator Compass time! Speaking with Daria Belova, the influencer marketing landscape in Finland is taking its own unique shape.
Sephora Hit the Marketing Jackpot by Partnering With Love on the Spectrum’s Tanner Smith
Brands can learn from Sephora’s heartwarming influencer marketing campaign with Love on the Spectrum star Tanner Smith.
Vimeo Launches Streaming Service for Creators to Run Their Own Subscription Sites
Vimeo is launching Vimeo Streaming, a brand-new service that allows content creators to have their own subscription service without needing to code a single line.
✨ Campaign of the week: Robert Irwin x Bonds
Robert Irwin, son of Steve Irwin, can usually be found petting a koala or rescuing a tortoise, just like his dad. But this week, he's been modelling Australian Bonds underwear with a snake wrapped around him.
The campaign was a stroke of genius on all sides. Bonds has kickstarted a new era for Robert Irwin, de-centring from wholesome wildlife content and turning him into an Australian heartthrob, while also promoting their brand.
It's not just Irwin's national treasure status that makes the campaign so successful. Bonds are positioning themselves as the number one Australian underwear brand, so the outdoor setting, Australian wildlife and "down under" slogan all fit perfectly with that message. The only appropriate response here is "Crikey!"
As social media becomes increasingly fragmented (and uncertain), creators are diversifying their platforms. The bottom line? Long-form content is emerging as the winner.
Expert speakers Sheena Henry, Jazmin Griffith and Melissa Konstantas will explore the industry trends driving this shift and examine how brands and creators are investing in owned platforms to access deeply engaged communities.
The question is: How can brands and marketers successfully integrate this omni-channel approach into their influencer strategy to build trust and boost higher conversions?
The Building an Owned Audience: Strategies for Winning with Long-Form Content panel will be held Thursday 24th April at 2:50pm on the Aspire x IMS Stage.
Don't miss it! Get your tickets here.
💭 Thursday thoughts
My Thursday thought came to me on my lovely commute to work this morning. It's nearly been two weeks since I moved to Bristol, and I reminded myself that it only takes one yes to change your life. 1,000 no's mean nothing after hearing that one yes.
I'd love to hear the inspirational quote you live by for a chance to be in next week's newsletter!
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