Happy Tuesday!
We are just two weeks out from PI LIVE USA! It really is time to start planning your Florida wardrobe, stocking up on suncream, and preparing yourself for a week of mixers, sessions, and valuable networking.
You can find details on how to get into the event app below. If you haven't yet secured your pass, get yourself a last-minute ticket now!
Now, on with the news.
In today's newsletter:
- Pick of the day: Market Movers, our new M&A feature.
- Trending: Psychology behind consumer behaviour online; and Reddit doubles down on performance marketing.
- Top Tip of the Week: Google's newest updates; what affiliate marketers need to know.
Pick of the day
Market Movers: GrowthOps Australia Enters Voluntary Administration
Meet our new monthly feature, Market Movers, where we cover the latest M&A activity in affiliate, influencer, and performance marketing.
In this month's edition, GrowthOps Australia enters liquidation; Brunner acquires Rakuten’s Performance Solutions group; and Axel Springer explores potential Awin sale.
Our event app has now launched. You can find it by searching for 'Hello Partner Events' in the app store.
If you're attending the shows, make sure to get on the app ASAP.
Book in valuable meetings, check out the agenda, and also make sure to sign up for mixers.
Not long to go now until partnership paradise in the Florida sunshine!
If you're still wobbling on whether to come, head over to the site and secure your pass. Join us on the beach and skip the FOMO 😎.
Trending
What's hot on Hello Partner right now
"65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce
Dr. Morozova came back to Rakuten Dealmaker to keep us up to date with consumer psychology and the power of social media.
Reddit Doubles Down on Performance Marketing Capabilities
The platform is markedly focused on strengthening its ad opportunities. But are advertisers interested?
Monthly Top Line – March 2025
New hires, promotions, and movements from the previous month.
Creator Truth Bombs: Busting Industry Myths at IMS USA
Christine Göös and MacKenzie Green offer some harsh turths and dispel illusions around creator marketing.
We've set up a private, exclusive channel in our Slack group for advertisers and agencies to discuss ad fraud.
Whether that's dodgy subnetworks, PPC abusers, shady influencer networks, or any other kind of malpractice – this channel is a safe space to discuss these problems and work out solutions with other players.
You can access the channel by joining our Slack group and then sending a DM to Sol Wilkinson.
Hope to see you there!
Tip of the Week
Stay at the top of your game
Google has made a bunch of major updates recently, and it does have implications for affiliate marketers (of course). Lina Tichomirova shared some key strategies for adapting to these changes:
- TOFU content is less effective with AIO; prioritise video and diversify beyond Google.
- Focus on creating original, exclusive content that LLMs can’t replicate—share it via social media, newsletters, and other channels.
- Adjust your MOFU keyword strategy, as these now lead users to brand sites, not review pages.
- Prioritise BOFU for conversions by creating valuable content that drives sales.
- Partnerships on Reddit, Quora, and forums are still valuable, but they’re losing impact.
- Review partnerships with large, high-authority affiliates, as they’re dominating the space.
Key takeaway: Diversify. Google is volatile, and relying on one platform is risky.
Don't miss out on our Top 30 Publishers in. North America list.
Ask your clients and partners to submit a testimonial for your team and you could be featured on the list, launching at the end of this month.
The deadline is approaching so get your nominations in now.
Affiliate Geoguessr
Did you figure out last week's location?
If you guessed it was the site of the Performance Marketing Awards 2025, you would be correct. We hope to have you join us there this year!
Below is this week's location.
Can you determine its significance?
Landsberger Allee 104, 10249 Berlin, Germany
Amusing Affiliates
Jobs
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
