Happy Tuesday!
Rakuten Advertising's Dealmaker event has been the highlight of our week. You can find main takeaways from the show below. There are also some in-depth interviews on the way.
One was with Dr. Nadia Morozova, who astutely monitors the psychology of customers interacting with influencer and affiliate marketing.
This got me thinking about any links between psychoanalysis and marketing. Apparently, Freud's nephew, Edward Bernays, is credited with practically inventing modern PR and advertising. He applied many of his uncle's theories to make his marketing campaigns more effective.
The spirit of Freud lives on in marketing. Just be careful to avoid any slips in your mothering – I mean messaging.
Anyway, on with the news!
In today's newsletter:
- Pick of the day: Nominations open for Top 30 Publishers in NAM
- Trending: What we learned at Rakuten Advertising Dealmaker
- Top Tip of the Week: Should you gamify your affiliate programme?
Pick of the day
Nominations Open for Top 30 Publishers in North America
We’ll be celebrating the leading publishers, new and established, in North American affiliate marketing.
Nominations close on 11 April 2025. Submit your entries now and help us recognise the publishers driving the future of affiliate marketing.
Next week, the PI LIVE USA event app will be available, so you can start booking valuable meetings.
Not only that, bookings will open for the afterparty and networking mixers.
If you want to hear about this first, make sure you sign up to our PI LIVE mailers and grab your passes now.
Trending
What's hot on Hello Partner right now
What We Learned at Rakuten Advertising Dealmaker 2025
New forms of fraud, harsh truths for marketers, and huge changes to the landscape. This year’s show explored a host of significant themes.
Google Faces EU Backlash Over Search and Play Store Practices
European regulators have again found Google prioritising its own products.
USPAs 2025 Shortlist Announced
See who's in the running for gold trophies at this year's awards ceremony. Two categories require your vote.
As we look forward to the 19th Performance Marketing Awards, we've been flicking through old photos of glamorous evenings from previous years.
Maybe you can spot yourself somewhere?
Get nostalgic with this short gallery.
Book your seat at this year's ceremony here.
Tip of the Week
Stay at the top of your game
Should you gamify your affiliate programme?
Affiliate managers are always on the lookout for novel ways to attract more high-performing affiliates and leverage those already on the programme.
Victor Giurgiu, Co-founder of Affistash, recommends a 'gamification' strategy.
This would include milestone badges, streak bonuses, collaborative challenges, and seasonal 'boss' levels around Q4 time.
Perhaps a 'Beat the Algorithm' challenge to encourage affiliates to diversify traffic sources.
Affiliate managers would have to work closely with brands to make sure different commission rates could be offered for these various challenges. There's also the risk here of micro-managing affiliates, rather than allowing them to follow their own unique impulses to drive success.
But if done in the right way, this could be a charming and inspiring way to run an affiliate programme.
It's hard to say if this would be overly complicated or genuinely engaging. But it is possibly worth a test.
We are still keen to collect more responses around Pie's proposed standardisation of a stand down method among publishers.
Fill out the very short survey below to help us gather data on this pressing topic.
Affiliate Geoguessr
Did you figure out last week's location?
If you guessed it was the site of the very first PI LIVE USA, you would be correct.
Good times were had. More to come soon.
Below is this week's location.
Can you determine its significance?
1516 2nd Ave, Seattle, WA 98101, USA
Amusing Affiliates
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
