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Welcome back to the first Influencer Insider of 2025! I hope you've missed me, because we're about to become a weekly affair once again.
It's been an interesting week for influencer marketing so far. The UK implemented a new Online Safety Act, Trump revealed that TikTok had four potential buyers, and Influencer.com released a shocking content creator report.
Priced from $299/month, it has everything you need to run an influencer program end-to-end: from discovery, to sending products, tracking campaigns & more.
- Best-in-market influencer discovery. Find influencers faster in any market or niche, and make decisions more confidently.
- Track live content automatically (even Stories), without asking for creators to sign up. Get an easy overview of the metrics that matter.
- Integrate Gmail with Modash to make emailing influencers faster, without losing the personal touch.
- Integrate Shopify to send products to influencers faster, create promo codes, and track redemptions.
You can try it for free. Pricing is public, with monthly options available.
In today's newsletter:
- Pick of the day: Content Creation Is Still a ‘Side Hustle’ for an Astonishing 88% of Influencers
- Trending: What the Major PrettyLittleThing Rebrand Means for Influencers
- Poll of the week: Would you still use TikTok if Elon Musk became the new owner?
Enter code HELLOPARTNER50 for $50 off tickets. It's a no-brainer, right?
📝 Pick of the day
Content Creation Is Still a ‘Side Hustle’ for an Astonishing 88% of Influencers
Influencer marketing spending reached over $24 billion in 2024, but the truth is, the creator economy is not as established as many brands believe.
A study by Influencer.com revealed that only 12% of creators make content as a full-time job, and out of those, only 25% rely on it as their main source of income.
↗ Trending
What's hot on Hello Partner right now
What the Major PrettyLittleThing Rebrand Means for Influencers
PrettyLittleThing was once the go-to fashion brand for going-out tops and last-minute deliveries. So, why did the company decide to overhaul its branding?
Social Media Platforms Could Face Multi-Million-Pound Fines Under New UK Online Safety Laws
As of the 17th March, social media platforms will be required by law to put measures in place to protect people in the UK from illegal content.
JD Vance Confirms TikTok Will ‘Almost Certainly’ Be Sold Before Looming April Deadline
Despite not yet confirming a buyer, Vice-President JD Vance seems optimistic that TikTok will be sold by the looming deadline on the 5th of April.
Rare Beauty CMO Shares Secrets Behind Community-Based Marketing and How It Skyrocketed Success
The Rare Beauty CMO has shared the secrets behind community-based marketing. What is Rare doing right that other brands are missing out on?
Trump Is in Talks With Four Groups for TikTok Sale, but Who Is Most Likely to Win?
Trump is “dealing” with four prospective buyers. So, what do we know about these four groups, and who is most likely to win TikTok for good?
✨ Campaign of the week: Béis
Béis launched one of the most fun interactive marketing campaigns of the year to celebrate the release of their new Berry Collection suitcases. The luggage brand, founded by actress and influencer Shay Mitchell, built a huge interactive claw machine where people could line up, strap in and take home whatever product they could hold onto.
The campaign was a great example of EGC, as employees filmed videos of the event in full-swing. The pop-up event has also been all over Instagram and TikTok posted by influencers and ordinary users alike, meaning UGC was generated organically. It was wins all around for Béis this week.
Want to hear from the masterminds behind the Michael CeraVe campaign?
Allen Ortega, Global Head of Social & Influence at Cerave (L'Oréal), and Olivia Prendergast, Associate Director, Influencer Strategy at Ogilvy, will be unpacking how brands can move beyond fleeting trends to something bigger.
Here’s what you’ll learn:
💡How brands can deepen 'always on' creator partnerships to drive success
📢 How to move beyond reactive trends to create lasting cultural impact
🔎 Behind the scenes insights into the research, planning & execution of an award-winning campaign
Don’t miss this session at 2pm on Wednesday, April 23!
💭 Thursday thoughts
Due to time zone differences, some babies are born hours before others but have a later birthdate and are thus considered younger.
It gets even wilder - if a baby is born at 11:30pm Monday in Hawaii, a baby born directly south on the Line Islands of Kiribati at the exact same time will be born 1:30am Wednesday.
Due to International Date Line Shenanigans The Line Islands are 26 hours ahead of Hawaii.
📊 Poll of the week
Following the news that the TikTok sale would definitely be going ahead before its April 5th deadline, I asked our LinkedIn community if they would still use TikTok if it was bought by Elon Musk. The results were... overwhelmingly against.
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