Happy Tuesday!
We're approaching the end of January, which is apparently when 43% of people give up on their New Year's resolutions.
But what resolutions are you wishing to see stick in affiliate marketing this year? Reply here with your hot takes. We'll include the best (anonymously) in next week's newsletter.
Now, on with the news!
In today's newsletter:
- Pick of the day: Influencer marketers react to the weekend's events concerning TikTok
- Trending: Capital One Shopping comes under fire as Honey fallout continues
- Top Tip of the Week: Upper-funnel traffic and content affiliates
Pick of the day
“The Damage Is Done”: Influencer Marketers React to Weekend’s TikTok Ban
This past weekend, TikTok was banned in the US for 12 hours and then resurrected. Creators may be rejoicing now, but has this inflicted long-term damage on advertisers’ opinions of the platform? And how should those in the industry react? We investigate.
Trending
What's hot on Hello Partner right now
Influencers Sue Capital One Shopping & PayPal Honey for Alleged Stolen Commissions
PayPal receives another lawsuit and Capital One Shopping is delivered its first in relation to the creator commission controversy.
Creator Economy Forecast: The Industry’s Predictions For 2025
From community-driven strategies to the TikTok ban debate—here’s what the creator economy could look like in 2025.
Retail Media and CTV Ad Spend Expected to Increase in 2025, While Paid Search Takes a Fall
A new report from the IAB predicts rising ad spend for certain performance and affiliate marketing channels. However, overall, the year is expected to see budgets tightening.
Tip of the Week
Stay at the top of your game
Be very careful where you attach affiliate links in content.
Ishtvan Torpoi shared a useful article on how to balance affiliate marketing with pristine SEO.
If a brand works with multiple content affiliates in the right way, then their programme can boost upper-funnel traffic as well as bottom-end sales.
Follow SEO best practices to make sure the content is ranking well in Google. Ensure that affiliate links are used precisely and sparingly on words that will have no impact on SEO, like 'Buy here'.
Keywords related to SEO should be left alone – and also used infrequently. Keyword stuffing will penalise your content.
When executed properly, this approach can drive brand awareness, loyalty, and conversions.
Amusing Affiliates
Jobs
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Location: New Jersey, USA
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Until next time,
|
Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
