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Happy Thursday, I hope youâre having a great week!
Last week, Australia sent shock waves through the influencer and social media industries, after the senate passed a bill banning social media for under-16s. You can read our coverage below. For similar reasons, TikTok is making changes to who can access certain filters on the platform, due to concerns about their impact on mental health.
The TikTok Awards UK & Ireland were also hosted this week, we featured one of the winners for Creator of the Week. Keep reading to find out who!
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In today's newsletter:
- Pick of the day: The industry reacts to Australia's social media ban
- Trending: TikTok's filter restriction, and YouTube's influencer marketing platform.
- Join the Conversation: A social media manager's Spotify Wrapped.
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Pick of the day
The Influencer Industry Reacts to Australiaâs Social Media Ban
Last week, Australia passed a bill banning social media for under-16s. We reached out to industry leaders Scott Guthrie, Director of the Influencer Marketing Trade Body (IMTB), and Daria Belova, Marketing & PR Director at HypeFactory, for their thoughts on the ban.
We also asked our readers for their thoughts on the ban, you can see the results below:
Trending
What's hot on Hello Partner right now
TikTok to Restrict Harmful Filters Following Mental Health Report
After a report found that some âbeautifyingâ filters âcontributed to a distorted worldview in which perfected images are normalisedâ, TikTok said it would be implementing global age restrictions on certain appearance-altering filters.
YouTube Aims to Simplify Influencer Partnerships with Its Own Platform
YouTube is expanding its self-service influencer platform, BrandConnect, as well as rolling out several other features to strengthen its offering to creators and brands.
Creator of the Week
Our Creator of the Week is Emmanuel Wallace, better known as Big Manny.
Wallace, who holds a bachelorâs and masterâs degree in biomedical science, began posting on TikTok in 2021, helping students with remote learning during the Covid-19 lockdowns.
He has over 1.9 million followers on TikTok, and over 37 million likes, and released his book âScience is Litâ this August.
Wallace is our Creator of the Week after he took home the first ever âEducation Creator of the Yearâ award at the TikTok Awards UK & Ireland on Tuesday.
This year, weâre doing something a little differently at PI LIVE USA and IMS USA 2025.
The Community Pick session puts the power in your hands. Submit your ideas or vote for a session that youâre passionate about, and see it come to life on stage.
Accepted speakers get a full event pass, making it the ultimate opportunity to shine.
Submissions close 15th January, and voting runs from 22nd January to 5th February. Donât miss your chance to shape the conversationâget involved today.
Submit for IMS USA.
Submit for PI LIVE USA.
Join the Conversation on LinkedIn - The components for a successful collaboration
Yesterday one of the most awaited moments of the year occurred: Spotify Wrapped was released. Itâs always a fun look into your year in music and a way to remember the songs that shaped the past 12 months.
And LinkedIn was quick with the parodies, this one by Chloe made me laugh especially.
What did your Spotify Wrapped look like? And if there was one for your role, what would feature?
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Catherine Shuttleworth Journalist Email me Connect with me on LinkedIn |
