Together With:
Happy Thursday, I hope you’re having a great day!
It’s almost December, and as the year comes to a close, things are only ramping up in the creator economy.
This week we’re covering a potentially groundbreaking lawsuit in the space, that brings into question what creators have copyright over, and how more guidelines are needed in the industry. We’ve also looked at TikTok’s latest creator summit, and their unexpected vision for the future of the platform.
We’ve also begun sharing recordings of our Voicebox sessions from CreatorFest, which you can watch below.
Let's dive in!
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In today's newsletter:
- Pick of the day: What a lawsuit between two creators means for the creator economy.
- Trending: Voicebox sessions, and the future of TikTok.
- Join the Conversation: The components for a successful collaboration
Pick of the day
How a Lawsuit Between Creators Could Change the Influencer Landscape
A lawsuit between two creators - Sydney Gifford and Alyssa Sheil - has been met with mockery. But the suit reveals something a lot of creators struggle with, and the outcome could change the industry forever.
For our final Top 30 list of the year, Hello Partner is highlighting the incredible influencer agencies around the globe that have delivered outstanding service to their clients and produced groundbreaking influencer marketing campaigns.
The deadline is TONIGHT, so be quick! You can find out more here or nominate now!
Trending
What's hot on Hello Partner right now
Purple Goat at CreatorFest: How to Engage Disabled Audiences
If you missed the Voicebox at CreatorFest, or want a refresher on the events, we’ve begun sharing the sessions from this year. First up is Purple Goat, talking about disability in influencer marketing, and how the industry can be more inclusive.
Burnout, Boundaries, and Breaking Stigma: Samaritans at CreatorFest
Next up on the Voicebox is Samaritans. The charity, alongside creators, discussed the mental health challenges faced in the industry, and the steps creators, agencies, and brands can take to create a healthier environment for everyone.
TikTok Tells Creators the Future Is Long-Form, Paywalls, and High Production Value
At a Creator Summit in Los Angeles, TikTok shared what they envision the future of the platform will look like, and how creators can continue to succeed.
Creator of the Week
Our Creator of the Week is Amaury Guichon!
Guichon is a chocolatier by trade and has mesmerised millions with the impressive creativity and skill he demonstrates in his videos.
His video of an 8.3ft chocolate giraffe has over 304 million views, and he’s amassed over 26 million followers.
Typically, his videos don’t feature Guichon talking or explaining the process, he just lets his creations speak for themselves. It goes against the playbook a lot of creators follow and he’s been rewarded with incredible success as a result.
Hello Partner has unveiled the Shortlist for our Hero 100, a celebration of individuals demonstrating outstanding skills in managing partnerships, ensuring fairness and equity, and employing innovative thinking to achieve exceptional results.
Now it's up to you, our community, to vote for who you believe should make the final list.
The deadline to vote is Tuesday 3rd December at 12PM GMT.
Find out more here or vote now!
Join the Conversation on LinkedIn - The components for a successful collaboration
You’ve probably seen Merchants Fish & Chips on your For You Page, whether you’ve realised it or not.
The unassuming chip shop has become a viral sensation on TikTok, and as a result, they’ve begun collaborating with creators and brands.
Freya Shah shared on LinkedIn the process of collaborating with them, and what makes a good collab. This includes timing, creative freedom, and having a quick turnaround.
What do you think is necessary to make a collaboration successful?
Jobs Board - Come work with us!
Advertise your job openings for free with Hello Partner.
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Catherine Shuttleworth Journalist Email me Connect with me on LinkedIn |
