Together with:

Happy Tuesday! It's snowing here in the UK, which means the holidays are approaching. For most people, that means 'Yes! Almost time to relax.' For marketers, that means 'Time to work.'

But hey, forecasts are predicting a favourable Black Friday period this year – the best since 2021. So, we don't think you have anything to worry about. More on that below.

On with the news!

📅
Q4 is the busiest period of the year for marketers. Yet, there are still meetings to book and attend and sort out. Christmas parties to slot in and so on.

Instead of wasting time trying to balance all of these spinning plates, let Calendar.com do the hard work for you.

This tool allows you to effortlessly manage your schedule, collaborate with teams, and sync across devices. Try it now and stay organised with the least effort put in on your side.

Check out their sign-up options here.

In today's newsletter:

  • Pick of the day: Catching up with Point2Web at PI LIVE.
  • Trending: Is Meta inflating its reporting? Also, Black Friday is set to be a winner this year.
  • Top Tip of the Week: How much does an influencer cost?

Pick of the day

“Keep It Short, Modern, and Quick”: Point2Web Discuss Snapchat, 2025 Plans, and PI LIVE Europe

We caught up with the agency in London to learn more about their Snapchat Garden, as well as plans for next year.

Read more

What's hot on Hello Partner right now

Meta Introduces Views Metric, Replacing Impressions Across Platforms
The new metric will not distinguish between repeat views, which begs the question: How useful is this?

UK Marketers Boost Investment in Generative AI Following Google’s Cookie Decision
UK marketers mostly believe that AI will protect them against cookie changes. Is this really the case?

UK Black Friday Weekend Spending Set to Reach £9.14bn
Consumer spending is expected to reach the highest it has been since 2021, as online and offline shopping increases. What does this mean for affiliate and performance marketers?

Klarna Files for IPO in the US
The announcement arrives after a rocky few years for the BNPL giant.

Tip of the Week

Stay at the top of your game

For affiliate & performance marketers, the influencer space is still a bit like a greyed-out area on a video game map. It's unfamiliar territory.

But the worlds are colliding more these days. If you're not already starting to dip your toes in the influencer pool, you might be soon.

So, to begin with, how much should you be charging influencers for their time?

Passionfroot released some useful benchmarking data.

Alex Lull shared the insights to LinkedIn. Presumably, these are the flat-fee charges per post/promotion.

  • YouTube: Nano influencers charge under $500, while mega influencers (1M+ followers) cost $20k+.
  • Instagram: Nano campaigns start at under $100, rising to $10k+ for mega influencers.
  • TikTok: Micro influencers charge $500–$1.2k, while mega creators command $5k+.
  • LinkedIn: Influencers with niche B2B authority often exceed standard rates, with averages at $250–$2.5k depending on reach.
  • Newsletters: Expect CPMs of $10–$30 or CPCs of $1–$5.

Amusing Affiliates

Knock-knock.
Who’s there?
Remarketing.
Remarketing who?
Knock-knock.
Who’s there?
Remarketing…

Jobs

🇺🇸
Job role: Senior Manager, Partner Marketing
Company: MNTN
Location: Remote, USA

Get your company in front of 5,500+ affiliate & performance marketers by sponsoring this newsletter!

Let's Partner

Until next time,

Sol Wilkinson
Journalist
Email me
Connect with me on LinkedIn
Share this post