Awin
Lee Metters
Lee Metters from Awin won the One to Watch award for his groundbreaking work in brand partnerships, transforming it into a multi-million-pound opportunity. Lee redefined the traditional affiliate model by enabling non-competing brands to promote each other, opening new marketing possibilities within the affiliate industry.
Under his leadership, Awin’s Brand Partnerships solution has become market-leading, generating £44 million in incremental revenue and over 896,000 sales across 150+ partner brands. His team’s innovative strategies have delivered impressive results, including a 60% increase in conversion rates and a 5% boost in repeat purchases.
Lee's work with brands like Plusnet and Wolverhampton Wanderers FC showcased the power of brand collaborations, driving significant growth. His thought leadership and advocacy have helped embed brand partnerships into core marketing strategies, while his team continues to expand and educate the industry on this innovative approach.
Judges Comments
“Lee's outstanding contributions both at AWIN and within the industry are very impressive! Lee pioneering the Brand Partnerships offering, which is now its own independent function with a dedicated Consultant role, is supported by revenue and sales and proves out how the impact Lee contributes for brands, AWIN and the industry.”
The Global Performance Marketing Awards 2024 was held in association with ad4mat
