Rakuten Advertising
Rakuten Advertising
Rakuten Advertising’s Global Publisher Development Team won the Best Publisher Development Team award for its innovative approach to overcoming industry challenges. With consumer behaviour shifts, economic hurdles, and the phasing out of third-party cookies, publishers need fresh strategies to meet brands’ performance goals.
Rakuten's team of 50+ experts, speaking over 15 languages and based in 10 countries, brings more than 75 years of collective experience. They drive publisher success by leveraging a world-class full-funnel network with exclusive partnerships, supporting awareness, sales, and loyalty. The team prioritises collaboration, advocating for publishers’ offerings and delivering double-digit commission growth.
In addition, they deploy cutting-edge technology and forward-thinking strategies to consistently achieve results. By placing publishers at the heart of their efforts, Rakuten’s global team plays a pivotal role in driving innovation and success across the affiliate marketing landscape.
Judges Comments
“This is a really strong entry which demonstrates a great use of insights and audience planning through their audience engine as well as demonstrating how strong networking events can be at fostering collaboration.”
The Global Performance Marketing Awards 2024 was held in association with ad4mat
