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Happy Thursday, and welcome to this week’s edition of Influencer Insider! There is a lot of exciting content to get into this week, mainly our final Top 30 list of the year! We wanted to highlight the best influencer marketing agencies of 2024, so keep reading to learn more about the list and how your agency can get nominated.
Elsewhere this week we looked into Amazon’s partnership with firm Spotter, what this suggests about the direction the creator economy is heading in, and how the industry is increasingly blurring the lines between mainstream and digital content.
We also spoke with Bazaarvoice at CreatorFest to learn more about their latest product Vibe, and to find out how it's changing the future of the industry.
So, let’s get into today’s newsletter!
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In today's newsletter:
- Pick of the day: The final Hello Partner Top30 list of the year!
- Trending: Amazon's partnership with Spotter wants to give creators access to more business deals; Bazaarvoice talks about their latest product Vibe.
- Join the Conversation: How the creator economy is changing the music industry.
Pick of the day
Nominations Open for Hello Partner's Global Top 30 Influencer Agencies
Today we launched our final Top 30 list of the year, and to close out on 2024 we wanted to highlight the stellar influencer marketing agencies who have achieved incredible success this year. #HPTop30InfluencerAgencies will celebrate the teams who are providing excellent service to clients, and committed to creating incredible campaigns in influencer marketing. Check out the link above to find out more about the list and how to nominate.
Trending
What's hot on Hello Partner right now
Is Amazon Leading the Next Wave of Creator Economy Innovation?
Last week, Amazon announced that they would be partnering with, and investing in, Spotter, a firm that provides services and software to digital creators. The partnership would grant access for Spotter’s creator roster to more business opportunities with Amazon, such as deals with Prime Video, Twitch, and retail. The partnership signals what the near future of the creator economy might look like, as creators seek to expand their revenue streams. Read more of our thoughts above.
“This is an industry first” - Bazaarvoice on their latest product Bazaarvoice Vibe
CreatorFest sponsor Bazaarvoice spoke to Hello Partner about their latest product Bazaarvoice Vibe. General Manager at Bazaarvoice, Colby Smith, and CMO, Zarina Stanford, shared what Vibe is and how it's solving industry concerns. Make sure to check out the conversation at the link above.
Creator of the Week
Our Creator of the Week is Tatty Lomas!
Tatty is a makeup, beauty, and storytime content creator who began her TikTok journey in 2021. She now has over 1.4 million followers on the platform and over 39 million likes.
During CreatorFest, Tatty spoke on the Voicebox alongside Samaritans to share advice and stories on how your mental health can be impacted as a creator and steps you can take to look after yourself.
It was an incredible session, so watch this space for the recording!
Join the Conversation on LinkedIn - The creator economy is changing the music industry
As I wrote about when covering Amazon’s latest partnership, the creator economy is infiltrating into a variety of what once were mainstream, gatekept industries, and pushing the boundaries on what those industries can look like.
Mali, co-founder of Korda, an “all-in-one music business toolkit”, touched on this on LinkedIn, specifically in regards to the music industry. He wrote, “We’re witnessing the explosive growth of the music creator economy - a vibrant ecosystem driven by people, passion, and, most importantly, music itself.”
Adding that there is “a fundamental change in how music is made, shared, and consumed.”
Many new artists have indeed been able to break into the industry through platforms such as YouTube and TikTok, and listeners are seeking out new music on these platforms too. So what does the future of the music industry begin to look like? I’d love to hear your thoughts.
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Catherine Shuttleworth Journalist Email me Connect with me on LinkedIn |
