Together with:
Happy Tuesday! We usher in November – the marketer's favourite month.
Black Friday is on the way – and we're all feeling excited. But if you are planning on heading out for Black Friday, just be aware to take it steady. Statistics show that Black Friday shopping is actually more dangerous than shark attacks.
Much safer to do your shopping online, at home, in the digital world.
On with the news!
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In today's newsletter:
- Pick of the day: Intimidation tactics, money laundering, and the growing world of affiliate fraud
- Trending: News outlet closes doors following Google algorithm changes
- Top Tip of the Week: Best practices for Black Friday
Pick of the day
“We Received Threatening E-mails” Fighting Affiliate Fraud at PI LIVE
Voicebox replay: We discussed the troubling rise of fraud in the industry, the techniques to be wary of, what the industry needs to do to push back against this, and more.
Trending
What's hot on Hello Partner right now
News Outlet Giant Freakin’ Robot Shuts Down Amidst Google Troubles
The publisher primarily relied on programmatic advertising and very occasionally affiliate links. Google algorithm changes tanked the site’s visibility and in turn, its revenue.
"It's been a really successful year" – Blue Light Card Reflects on PI LIVE, Global Expansion, and a Data-Driven Future
We caught up with the team at PI LIVE Europe to learn more about how the past 12 months went for the publisher.
Partnerize Updates Shopify App to Address Affiliate Tracking Issues
The update aims to fix attribution problems caused by Checkout Extensibility in time for holiday season.
Performance and affiliate marketers have been taking an interest in Reddit lately and it seems that the rest of the world has done the same.
Reddit, Inc. has seen its stock soar to new heights, closing at approximately $109 on November 4, 2024, which elevates its market capitalisation to around $21 billion.
The surge is attributed to the company’s first profitable quarter since its IPO, surprising analysts who expected a loss. Key factors contributing to the profitability include significant investments in advertising technology and strategic partnerships with major sports leagues like the NFL, NBA, and MLB. Additionally, Reddit is capitalizing on AI opportunities by licensing its data to leading tech firms.
Daily user numbers have also increased to nearly 100 million.
It's been the flavour of 2024 and it looks to continue into 2025. Certainly a zone for marketers to think about.
Tip of the Week
Stay at the top of your game
As we gear up for Black Friday and the holiday shopping season, it’s crucial to stand out from the crowd and optimise your channels to make the most of this lucrative period.
Viktorija Ratomskė, Co-founder & CEO at PartnerGap, shared some valuable insights to help you get ready.
First, research your competitors. Take a close look at the major players in your niche. Analyse their email marketing campaigns, social media strategies, promotional deals, and landing pages. Understanding what works for them can inform your own strategies and help you stand out.
Next, focus on polishing your landing page. Your Black Friday landing page should be streamlined and focused, directing your audience’s attention to one key offer. Less distraction means more conversions.
Finally, don’t underestimate the power of your email list. If you're not actively engaging with your subscribers, you're missing out on potential revenue. Start warming them up with teasers about upcoming deals to build excitement. Then, deliver your best offers on the big day to ensure maximum impact.
Amusing Affiliates
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
