impact.com
Endeavour Group
Endeavour Group's BWS launched an innovative cashback campaign in early 2024 to promote local beer brand Better Beer, co-owned by The Inspired Unemployed. The pilot, leveraging impact.com's affiliate marketing and loyalty platform ShopBack, aimed to boost online sales and brand awareness with a modest budget. Despite the constraints, the campaign achieved remarkable results, delivering a 91% year-over-year sales increase and attracting a wave of new customers.
Launched in 2021, Better Beer saw early success but faced increasing competition, prompting BWS to explore creative ways to maintain momentum. The cashback strategy proved so effective that it inspired other brands in the category to follow suit with similar campaigns.
This campaign's success highlights the power of cashback promotions in driving measurable growth, showcasing BWS’s ability to innovate and optimise performance marketing strategies within the competitive drinks retail sector.
Judges Comments
“Well planned & executed, another solid cashback campaign.”
Deep Dive / Q&A
The Global Performance Marketing Awards 2024 was held in association with ad4mat
