Gen3 Marketing
The Bouqs
Gen3 Marketing won the Global Performance Marketing Award for Best Full Funnel Strategy due to its exceptional execution and results during the competitive Mother’s Day shopping period. Partnering with Gen3 Marketing, The Bouqs focused on promoting their eco-friendly, fresh-from-the-farm floral arrangements to boost brand awareness and drive repeat business.
The comprehensive strategy included targeted outreach post-Valentine's Day, optimising engagement with top publishers, and recruiting new partners. Innovative tactics such as varied CPA levels for subscriptions, direct partnerships with Buy Now, Pay Later services, and flexible vanity codes enhanced customer engagement. Despite facing challenges, including PR clashes and budget constraints, the team demonstrated agility through strategic communication and data-driven decision-making.
Ultimately, the campaign achieved significant growth, firmly establishing The Bouqs as a premier choice for Mother’s Day gifts, showcasing the effectiveness of a well-rounded full-funnel approach.
Judges Comments
“This a brilliant example of a full-funnel strategy delivered through strong partnerships and a range of smart/innovative tactics to achieve goals.”
Deep Dive / Q&A
The Global Performance Marketing Awards 2024 was held in association with ad4mat
