Everflow
Vibrant Performance
Everflow won the Global Performance Marketing Award for Best Lead Generation Campaign by delivering exceptional growth and cost savings for Vibrant Performance. Unlock, a pioneer in the Home Equity Agreement (HEA) space, faced a complex sales cycle and needed to educate finance publishers about its offering. By migrating Unlock to Everflow, Vibrant Performance facilitated a 740% year-over-year growth in qualified leads.
The campaign’s success was driven by strong relationships with major finance publishers, strategic affiliate recruitment, creative testing, and expansion into offline affiliates. Leveraging Everflow’s advanced technology and integration with Anura’s anti-fraud solution, the campaign also saved Unlock over $100K in the first month by eliminating low-quality traffic.
This powerful combination of strategic affiliate management and innovative technology resulted in significant lead generation and cost efficiency, setting a new benchmark in the finance industry.
Judges Comments
“Great entry across all sections, in particular with the transparent feedback loop to affiliates. Some great examples of smart execution as they describe the success of moving affiliate programs and educating publishers.”
Deep Dive / Q&A
The Best Lead Generation Campaign was sponsored by CJ
The Global Performance Marketing Awards 2024 was held in association with ad4mat
