Silverbean
Silverbean
Silverbean won the Global Performance Marketing Award for Best Affiliate and Partner Marketing Agency Campaign due to its transformative internal initiative, the Gold Rush Project. Launched in July 2023, this project aimed to instil a high-performance culture across the agency, focusing on achieving gold performance metrics and continually raising standards.
By establishing a robust framework that categorises any client performance below gold as 'underperforming,' Silverbean fostered a collective mindset shift towards excellence. This initiative enhanced the agency's service delivery, ensuring that high performance became the default focus at all levels.
Over six months, the project demonstrated significant improvements in client sentiment and performance, embedding a culture of continuous enhancement within the agency. Silverbean's commitment to redefining success metrics has not only improved client outcomes but also set a new benchmark for excellence in the affiliate marketing industry.
Judges Comments
“Showcases optimal support for employees to drive a motivated and hard-working workforce, in turn ensuring clients are happy with the service provided, resulting in a high client retention rate.”
The Global Performance Marketing Awards 2024 was held in association with ad4mat
