Best Integrated Performance Marketing Campaign - PHD UK for Warner Bros. Interactive Entertainment

PHD UK

Hogwarts Legacy

PHD UK won the Global Performance Marketing Award for Best Integrated Performance Marketing Campaign due to its highly targeted and data-driven strategy. Tasked with promoting Warner Bros. Interactive Entertainment's most anticipated game launch of 2023, Hogwarts Legacy, PHD UK crafted a performance marketing strategy that seamlessly integrated across all stages of the launch—from pre-orders to retail release.

Recognising the need to appeal to three distinct audiences—wizarding world fans, RPG gamers, and gift buyers—the campaign utilised Amazon’s unique purchase data and multi-touchpoint approach to tailor content for each segment. By leveraging a powerful partnership with the e-commerce giant, PHD UK ensured maximum reach and engagement.

The result was a resounding success, with Hogwarts Legacy becoming the biggest-selling physical game of 2023, surpassing even FIFA/F24, and demonstrating the impact of a well-executed, integrated strategy.

Judges Comments

“Loved the creativity and passion shown here. There was a clear understanding not only of the challenge and objectives but how this translated into distinct audiences that were then targeted and spoken to individually. The incentivised element of the campaign was innovative, and coupling this with the smart use of data signals was really effective.”