ACCESSTRADE
V-Creator
The V-Creator campaign, developed by ACCESSTRADE for VINFAST, earned them the Global Performance Marketing Award for Best Affiliate & Partnership Strategy (APAC) due to its innovative approach to driving brand awareness and pre-orders. VINFAST, a fast-growing Vietnamese electric vehicle manufacturer, partnered with ACCESSTRADE to develop the V-Creator campaign. This initiative successfully built a community of influencers and content creators to promote the VF3 model, rewarding them for video views and affiliate sales.
Despite tight deadlines and the need for strong fraud detection, the campaign generated over 30,000 pre-orders and achieved viral content reach. ACCESSTRADE helped VINFAST significantly enhance its market position by fostering creativity and community involvement. The campaign’s strategic focus on community engagement and performance-based incentives exemplified a powerful and effective partnership.
Judges Comments
“Love that they took a community centric approach which allowed the brand to work with several thousand creators - this type of approach also helps creators become more invested in the brand. The multiple incentives for creators was also smart, encouraging more video production.”
Deep Dive / Q&A
The Global Performance Marketing Awards 2024 was held in association with ad4mat
