Best Affiliate & Partnership Strategy (Europe)

Awin

Awin for SharkNinja

Awin won the Global Performance Marketing Award for Best Affiliate & Partnership Strategy (Europe) for its outstanding success in driving SharkNinja’s European growth. Following SharkNinja’s IPO, Awin collaborated closely with the brand to expand its affiliate programme by identifying key online spaces where its target audience engaged and securing strategic partnerships with affiliates in those areas.

Through agile coordination and innovation, Awin introduced new partnerships and solutions, improving on-site customer experiences and strengthening SharkNinja's affiliate strategy. The campaign adopted a full-funnel approach, ensuring widespread awareness of SharkNinja's product range and engaging a broad European shopper base.

This strategy resulted in a 75% increase in affiliate-driven revenue, with an impressive ROI of €11:1. Awin’s ability to drive both awareness and conversions demonstrated exceptional mastery in affiliate and partnership marketing.

Judges Comments

“Detailed and clear objectives for a campaign that delivered impressive growth and performance. A nice utilisation of micro-influencers and tech partners to fit the campaign parameters.”