Together with:
It's PI LIVE Europe week!
We are just heading into the afternoon on the first day of the show here. What a morning it has been.
Our Hello Partner team have been working hard behind the scenes for months to bring you the best event in affiliate and performance marketing, and we're delighted to see so many old and new faces from the industry at this incredible event.
There have been incredible sessions across our stages today, from women in leadership to sustainability in affiliate and performance marketing, there have been a wealth of insights shared from industry leaders. And there's even more to come tomorrow, so be sure to stick around!
Let us get into the week's news...
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In today's newsletter:
- Pick of the day: Who took home the trophies at the Global Performance Marketing Awards
- Trending: Deep dives with Rakuten Advertising and Network Digital Marketing
- Top Tip of the Week: Fighting lead gen click fraud
Pick of the day
Risk-Takers and Innovators Triumph: The Winners of the Global Performance Marketing Awards 2024
Last night, leaders within performance marketing gathered to celebrate the bold advancements and remarkable achievements at the Global Performance Marketing Awards 2024. We had some incredible and well-deserved wins, and it was a special night that celebrated this amazing industry. Check out the article below to discover who took home the trophies at last night's ceremony.
Trending
What's hot on Hello Partner right now
Rakuten Advertising Talks AI, Q4 Assistance, and ICO Guidance
Nick Fletcher, SVP EMEA, also discusses the network's Affiliate Intelligence initiative and PI LIVE sponsorship.
Network Digital Marketing Talks Retail Media, Affiliate for Good, and PI LIVE Europe
We caught up with Head of Business Development, Richard Draper, to learn more about how affiliate marketing can be a force for good in the world.
If you're enjoying PI LIVE and don't want it to end tomorrow then we've got good news! On Thursday 24th October we'll be hosting CreatorFest, the festival dedicated to the creator economy.
There's a lot of valuable information and practices to learn from the influencer and creator industries that can be applied to affiliate and performance marketing. You might walk away with a fresh perspective on how affiliate marketing and the creator economy can work in harmony to amplify your success.
Be sure to grab one of the last remaining tickets, and continue expanding your growth and network!
Tip of the Week
Stay at the top of your game
Simon Delaney, CEO of Databowl, shared this on LinkedIn, highlighting the urgent need to tackle click fraud in affiliate marketing.
In 2024 alone, click fraud has cost $100 billion, with projections to reach $180 billion by 2028. Fraud is especially problematic in lead generation, where CPL deals carry low risk but can cause pain when leads don’t convert.
Here’s how to fix it:
- Demand transparency on traffic sources.
- Implement verification and fraud detection.
- Track where your traffic originates.
- Define what success looks like.
- Provide feedback to identify the best and worst leads.
Without solving this, you’re wasting money, not scaling.
We'll be continuing the fight against fraud this afternoon at the PI LIVE Voicebox – it should be an interesting session. Check back here next week for the insights from that!
Amusing Affiliates
Woah... Way to really scare us just in time for Halloween!
Jobs
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
