Together with:
We are just one week out from PI LIVE Europe, where we'll be gathering the world's biggest names in performance and affiliate marketing all under one roof in London.
If you've got your ticket, make sure you've downloaded the app to get the most out of your experience – you can start booking those all-important meetings and agenda sessions. I have put some recommendations down below.
Not yet got your ticket? There is still time. Head over to the PI LIVE site to pick up one of the remaining passes, skip the FOMO, and have a great time. I hope to see you there!
Anyhoo, let's get into this week's biggest stories.
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In today's newsletter:
- Pick of the day: Hardbacon's Founder gets candid about the bankruptcy of his affiliate-driven business.
- Trending: The networks come together to discuss tracking; the APMA's report is out and it's... positive!
- Top Tip of the Week: LinkedIn might be the best place right now for affiliate content.
Pick of the day
“Google Decided It Was the End of Affiliate” – Julien Brault Talks Demise of Hardbacon & Site Reputation Abuse
The founder of Hardbacon gets candid about Google updates, affiliate marketing, and how both contributed to the collapse of his fintech site.
He also discusses why he thinks this happened, whether he would work with affiliate marketing again, and how affiliates ought to respond to these kinds of updates.
Trending
What's hot on Hello Partner right now
“Affiliate’s In Safe Hands” CJ’s Linda O’Connell Talks PI LIVE, Clean Data, and Digital Disruptors
CJ is returning as a headline sponsor to PI LIVE Europe this year. We caught up with Linda O'Connell to learn more about why and what we can expect from the network at the show.
Impact.com, Awin, and CJ Unite to Discuss Tracking Problems: Will There Be A Unified Solution?
Networks have come together to talk about the industry's plague of tracking and consent difficulties. But how do they plan to solve these issues together?
5 Biggest Takeaways from the APMA's 2024 State of the Nation Report
The comprehensive roadmap features plenty of staggering, optimistic revelations about the affiliate space.
Did you know that on this day in 2002, the verb 'Googled' was used for the first time ever on television in an episode of Buffy the Vampire Slayer.
What's your favourite made-up verb that you now use regularly? Reply to this email with your answers, we'd love to hear 'em!
And it can't be 'incrementalised.'
📣 Get it off your chest at PI LIVE
Whatever you want to shout about, we've got a space to make that happen at PI LIVE this year.
At the Voicebox in the Vault, there will be three Open Mic sessions throughout the first day of the show, where we're encouraging delegates to come and spit truths about the industry.
This can be a general discussion, or it could be prepared slam poetry, it's really up to you.
To kickstart the discussions, we are bringing some starter topics to each time slot.
9:30 AM to 10:15 AM - Let’s talk about what’s worked and what hasn’t in 2024.
10:30 AM to 11:15 AM - Some chatter about the ICO’s updated guidelines. What does it mean and what do we do about it? We’d particularly love to hear brands join in with this one.
3:00 PM to 3:45 PM - Google traffic. Have you lost it? Does it matter? Let’s discuss.
We hope to see you there for some brazenly honest chats.
Tip of the Week
Stay at the top of your game
Want a highly visible space to share useful, well-written affiliate content?
Well, new research from SEO expert Lily Ray has shown that LinkedIn articles are performing exceptionally well in Google's AI Overviews – and they allow affiliate links too.
This is a similar hack to what affiliates were doing on Reddit, although arguably even better, since affiliate links are permitted.
Let's hope that the affiliate content shared in these spaces stays relevant, well-informed, and useful to users. If not, we could end up with another 'affiliate spam' situation that ruins the whole thing for everyone.
So, if you've got the goods and you're looking for a new place to share it, consider writing some LinkedIn articles.
Amusing Affiliates
Does this ring true?
Check out the actual post from Anastasiia Gepolova for the full action shot.
Jobs
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
