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We're back! On a new day too. Welcome to the Tuesday edition of Affiliate Pulse. It feels cooler. Earlier. Setting your week off right. The etymology of Tuesday traces back to Tiw - the Norse God of 'Heroic Glory'. That sounds like a good omen.
Before we crack on with the news, we want to bring your attention to our newly launched storefront for sponsorship placements in this newsletter. Fancy seeing your logo emblazoned at the top here? With bespoke copy and a CTA to boot? Or perhaps you'd like to be featured as our Technology of the Week?
We have several (highly cost-effective) options for your perusal on our storefront here. It's self-service and you can even book your slot via a calendar to align with important dates in your diary. We look forward to seeing you in this space!
Also, PI LIVE Europe tickets will be increasing in less than 24 hours. If you've not yet snagged your pass, make sure to do that now by securing it here. If you feel like living the high life this year (and you do deserve it) consider upgrading to a VIP pass for all kinds of glamorous benefits, which you can read more about here.
On with the news.
From creator discovery to paying your partners, there are essential technologies that fit in at each stage of an influencer campaign.
Impact.com has a webinar this Thursday, demystifying this very topic. Across 40 minutes, three experts will explore a variety of different technologies available in the influencer ecosystem and how to extract the best from these.
Featuring specialists from B&Q, Moburst, and impact.com, this session is going to be essential for anyone working on their influencer game. Enhance your efforts and find out how to best utilise technology in this webinar.
Sign up to the webinar here.
In today's newsletter:
- Pick of the day: Affiliates are living their best lives on TikTok Shop
- Trending: Forbes Advisor appears to be the next giant to crumble at the strike of the site reputation abuse policy; and Publicis Groupe acquires Mars United Commerce.
- Top tip of the Week: Don't stumble into the honey trap of CRM stuffing.
Pick of the day
Affiliates Are Seeing Big Results on TikTok Shop
TikTok Shop is proving to be phenomenal for affiliates, but falling short of expectations for brands.
The platform's unique sales funnel has been a natural fit for creators working on an affiliate basis. But brands haven't been able to fully crack the code yet.
Still, there are some brands out there generating millions in revenue per month. Bottom line is: there's serious money being made via affiliate marketing on TikTok Shop right now, and it's worth checking it out.
Trending
What's hot on Hello Partner right now
Forbes Advisor Hit by Google Penalty Over Affiliate Practices
While still unconfirmed, it appears very likely that Forbes has now been targeted by Google’s site reputation abuse policy.
The Power of Technology in Influencer Marketing: Tools, Tips and Best Practices
Learn how technology is reshaping influencer marketing—boosting creator discovery, optimising campaigns, and driving measurable results for stronger, more effective brand partnerships.
Publicis Groupe Acquires Mars United Commerce, Zones in on Full-Funnel Marketing
This move, alongside the recent acquisition of Influential and messaging from CJU24, suggests Publicis has firmly set its sights on full-funnel marketing solutions.
The PI LIVE Europe app is live!
Sponsored by UNiDAYS, this essential tool connects you with fellow attendees, allows one-to-one meeting bookings, and helps you personalise your agenda.
If you want to get the most out of your trip, this is a crucial download.
Don’t miss out—check your email for the download link. If you haven't yet secured your spot, grab your tickets today!
Tip of the Week
Stay at the top of your game
Don't fall into the trap of 'CRM stuffing'.
This is a term coined by Simon Delaney and Alexander Higson. It means stuffing your CRM full of fake, pointless leads that won't generate any revenue for your business - ever.
Back at CJU24, they led a session on how to avoid this. Delaney posted the tips to LinkedIn. You need to:
1) Make sure your lead is a real person.
2) Understand what you're able to do with their data.
3) Be confident that they can be your customer.
Focusing on clean, useful data will bring far better results than high volumes of largely useless data. In fact, over a third of leads are generally bots. Watch out for this and stay diligent in your effort to build a base of valuable leads.
Amusing Affiliates
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
