QYOU
Assassin's Creed Mirage
QYOU and Ubisoft came together for a stunning campaign with the launch of Assassin’s Creed Mirage, picking up gold for their masterful integration of brand-aligned creators across key global markets, including the US, UK, France, and Germany.
The campaign effectively showcased the game's legacy elements—stealth, combat, iconic outfits, and 9th century Baghdad—by pairing parkour and stunt influencers with those renowned for storytelling, creating a rich, immersive experience that resonated with both new gamers and returning fans.
QYOU's strategic direction ensured that the creators’ content remained authentic while aligning with Ubisoft’s brand values.
The campaign's impact was amplified through TikTok, leveraging a custom anthem by One Republic and an original TikTok effect, which deepened fan engagement. This innovative approach not only elevated the game's launch but also solidified the campaign's success in driving global awareness and excitement, earning its well-deserved accolade.
Judges Comments
“A really interesting and creative approach here - great results and an impressive campaign.”
Deep Dive
The Best Gaming Campaign award was sponsored by Pyrocynical
