Happy Wednesday! Brat Summer has had a good run this year, and who hasn't been a fan – I certainly have been. But it's over. Done.
It's been usurped by a bigger, better trend. Now is the time for a Retail Media Summer.
This space has been bubbling up. It saw a lot of fanfare at Cannes Lions. There is a huge opportunity in this area, but it seems affiliate hasn't quite cracked the code for it yet. Until now.
Simon Baptist has proposed a way for affiliate to tangibly get involved in the space and generate new revenue streams for all partners involved. More on that below.
Now, on with the news!
In today's newsletter:
- Pick of the day: Retail media is huge. Affiliates can tap into this to generate better results for everyone involved, but advertisers and networks need to get on board first.
- Trending: Google's Antitrust ruling has been the talk of the town this week, but what does it actually mean for digital marketers?
- Top tip of the Week: Trial new browsers & search engines.
Pick of the day
How Affiliates Can Tap Into the Retail Media Boom
Retail media is a huge area of opportunity for affiliates, but it’s not happening. Let’s look at how affiliates can tangibly tap into this channel in order to increase commissions, drive more conversions for brands, and get the best deals to their audience.
If networks and advertisers get on board, this strategy could open up a whole new channel for success.
We are still accepting nominations for our Top 30 Affiliate Agencies list.
If you would like to support an agency that you know is doing fantastic work, submit a nomination ASAP. Also, if you are an agency doing fantastic work – make sure you find someone to nominate you.
This is a global list and we want to recognise stellar talent in each region. If I'm looking to break into a new market through partnerships, which is the best agency in that region to work with?
Our list will build a prestigious group of agencies, the cream of the crop.
Don't miss out on an opportunity to join the industry's best. Submit a nomination now.
Trending
What's hot on Hello Partner right now
What Google’s US Antitrust Ruling Means for Digital Marketers
Google has been deemed anti-competitive by a US court. Significant changes could be on the horizon. How should marketers prepare?
North American Affiliates View Credit Cards As Biggest Growth Area
With a growing consumer interest in financial incentives, affiliates are betting on credit cards this year.
Rise of Programmatic Buying Fuels Growth in TV Advertising Market
New research reveals that the TV advertising market is set to see steady growth this decade – and a big reason for this is programmatic ad buying.
Tip of the Week
Stay at the top of your game
Does anyone remember Internet Explorer?
It doesn't exist anymore, but at one time it dominated the web browser market. At its peak, Internet Explorer controlled over 90% of the market.
But it couldn't stay at the top forever. Ultimately, it was buried by Google Chrome.
Google rules all right now, but who's to say it won't follow the same fate? Particularly with the outcome of this week's lawsuit, there's never been a better time to experiment with other search engines.
Recently, we've seen coupon sites leverage their Microsoft partnerships to bring coupon listings to Bing search results. Affiliates have begun to try out ranking on other search engines – and alternative search engines, like Reddit and TikTok, are also becoming popular choices.
If not for anything else, you might be able to source a new audience.
Get in there now, while it's still quiet.
Amusing Affiliates
What made us chuckle this week
Q: What do SEOs dress up as for Halloween?
A: 404 Error Pages.
Jobs
Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
