Happy Wednesday! Are we witnessing a publishers' revolt?
Following the site reputation abuse update, which decimated a whole revenue stream for UK news outlets, a number of these publishers have implemented a 'Consent or Pay' model. The craziest part is that the ICO doesn't even have a problem with it... yet. More on that below.
Also, make sure you head over to the PI LIVE USA site to learn more about next year's hard-rocking show, which we just announced last week.
On with the news!
In today's newsletter:
- Pick of the day: Learn about the Deprecation Cliff and how to avoid it.
- Trending: Reddit takes the axe to search engines; Google Gemini's weird approach to affiliate marketing; and the 'Consent or Pay' model sweeping UK publishers.
- Top tip of the Week: Why Wikipedia represents the gold standard for affiliates.
Pick of the day
Are You Heading Towards the Deprecation Cliff?
Google's backtrack on cookie deprecation doesn't mean that advertisers and affiliates are safe from broken tracking and lost revenue.
Don’t get stuck in a ‘two-month’ rut once Google provides the choice to turn off third-party cookies. Claw back lost sales on Safari and Firefox. Make sure you're not heading towards the Deprecation Cliff and learn how to avoid it when the time comes.
If you're a brand and you'd like to attend PI LIVE Europe for free this year, make sure you head over to the site and pick up your complimentary pass ASAP, as we're running very low.
Trending
What's hot on Hello Partner right now?
Reddit Shuts Out All Major Search Engines Besides Google: What This Means for Affiliate Marketers
Microsoft and Reddit have both released statements on the move. But how will this affect affiliates on the platform?
UK News Publishers Introduce ‘Consent or Pay’ Model
News outlets are asking users to consent to cookies or pay a fee. What does this mean for affiliate and performance marketers?
Google Gemini Prioritises VoucherCodes.co.uk Over Other Publishers
VoucherCodes is performing very well in Google's AI chatbot. We investigated and spoke with the coupon provider to learn more.
PI LIVE USA 2025 – Everything You Need To Know
Join the waitlist now for next year's show.
Tip of the Week
Stay at the top of your game
"SEO is a long game. Just because a site gets hit today doesn't mean it can't bounce back in two years or less."
This quote comes from Greg Jeffries, an SEO consultant who featured on Dustin Howes' Affiliate Nerd Out podcast last week.
SEO can be a major painpoint for affiliates – in the past few months, especially. Some affiliates have seen their traffic take a nosedive due to updates and algorithm changes. But Jeffries suggests that publishers shouldn't be too disheartened.
He explains that there are only so many tweaks Google can make to SEO and if you stick to the fundamentals, your content should get back on track quickly enough.
So what are these basic truths?
Tim Berners-Lee is the man credited with creating HTML and the World Wide Web. Before changing the world as we know it, he worked in academia. The structure of HTML is noticeably similar to MLA – how academic essays are structured, which many people are familiar with. You have a header, sub-headers, a body, and then you have backlinks – HTML's equivalent of citations.
This is why Wikipedia ranks so well. The front-end almost perfectly mirrors the back-end. "It's not pretty, but it's perfectly formatted," says Jeffries.
Ultimately, no matter how many updates Google throws at you, sticking to this fundamental script and seeking as many high-quality backlinks as possible is still the key to boosting your site's ranking in search results.
"Everything comes down to content backlinks," he says. Jeffries also recommends using AI to help you increase your content output. Even though Google says it can spot AI content and will not rank it, Jeffries has not seen any evidence of this in Google's actions.
"If Google says 'Don't do this', that's usually what the people who are getting the best results are doing – at a massive scale."
Amusing Affiliates
What made us chuckle this week?
Jobs
Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
