Happy Wednesday! Itâs been a busy week here at Hello Partner HQ â from Partner+ drinks to iPX London. Both were fantastic events. You can read our iPX insights and takeaways down below.
We also bring you expert-approved tips for Instagramâs new algorithm and much more.
Letâs get into the news.
Our Top Story
UK Partnership Marketing Leaders React to Labourâs Landslide Victory
Hello Partner spoke to leading experts in both influencer and creator marketing, as well as affiliate and performance marketing, to get their thoughts on what the new Labour Government could mean for these industries. From legislation protecting influencers, to economic stability, you can check out the range of expertise above.
Trending
Adapting to Instagram's New Algorithm: Expert Tips for Creators
Creator economy expert Lindsey Gamble shares his advice for creators after Instagram announced the algorithm would prioritise âsends-per-reachâ.
Deliveroo Axes Publishers from Affiliate Programme Overnight
Last week it was revealed to Hello Partner that Deliveroo removed several publishers from its affiliate programme within a 30-minute notice period. Deliveroo told us, âWe reviewed our approach and decided to remove a number of partners to focus on a core group of strategic partners.â
TikTok Rivals Prime Day, Puts Creators in the Lead
TikTok announced their âDeals For You Daysâ and are harnessing creators to spread the word.
What We Learned at iPX London 2024
Trust, tracking, automation, innovation, referrals. This event was stacked with predictions about where the industry is headed.
Speaker submissions now open for PI LIVE Europe
Join us on stage at PI LIVE Europe!
Submit your solo session, panel proposal, or showcase for a chance to share insights on a whole range of cutting-edge topics in the field.
We welcome diverse voices, from newcomers to industry veterans.
Explore new opportunities and showcase your expertise â read more to learn how to submit.
Please reach out to kate.mcgregor@hellopartner.com with any questions.
Join the Conversation on LinkedIn
It can be easy to want to work with some of the biggest names in influencing, but bigger doesnât always mean better.
Sarabeth Oppliger, founder of influencer marketing agency The Monstera Digital, shared some valuable insights into working with the right creators.
She highlighted the importance of âsmart Creator partnershipsâ, which can be more beneficial to brands than working with big creators.
Finding the right creators for your brand can be crucial to creating purposeful engagement and sparking the right conversation.
How do you think brands can be more meaningful with their creator partnerships?
Final Reminder for the GPMAs!
Act fast! The late entry deadline for the Global Performance Marketing Awards is approaching in just over 24 hours. The ultimate deadline is Tuesday, July 16th.
Now in its 8th year, this yearâs event will be held on October 21st, just before PI LIVE Europe kicks off.
Winning at the GPMAs is your chance to shine and make waves at the event.
Grab the Entry Kit now to get all the details on criteria, tips from judges, and how to enter.
Don't let this opportunity pass you by!
Being a creator is often glamorised for the amazing benefits that come with the job, but as with every job, there are negative aspects.
From burnout to negative comments, the role can impact creators' mental health.
To understand the issue further, weâve created the Creator Wellbeing Survey, so creators can share their experiences with us.
The results will be compiled into a report, which will help shape our sessions at CreatorFest in October.
You can read more about the research and submit your opinions to the survey here.
Amusing Affiliates
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A: Our new e-book.
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A: We only ask that you fill out the following 14 fields for a free copy of this punchline.
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