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Gamechangers: Expedia, Affirm, and CJ's First-of-Its-Kind Media Partnership

With this partnership, Expedia, Affirm, and CJ embarked on a cutting-edge initiative that redefined the scope of affiliate collaboration.

Through a first-of-its-kind reciprocal media agreement, Affirm and Expedia Group Media Solutions made aggressive investments, leading to a year-long omnichannel campaign across Display, Email, Search, and more. Precision targeting and personalisation maximised the impact of every marketing dollar, resulting in a remarkable 36% growth in bookings and a staggering 22% increase in Expedia group market share among Affirm members.

Driven by extraordinary individuals united in a vision for genuine industry innovation, these partners exemplified the true spirit of affiliate marketing: win-win-win. Our judges were floored by their ability to transcend traditional boundaries and deliver outstanding results, making them worthy winners in this category.

Judges Comments

“I really love that the teams thought outside the "affiliate box" for this initiative. This partnership is a prime example of how best to elevate the value of the affiliate channel within big organisations.”

Deep Dive Q&A

The 2024 US Partnership Awards is held in association with Rakuten Advertising

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