Optimise Media and Go.Compare’s exceptional partnership created an affiliate programme that has achieved stellar growth year on year.
The challenge for 2022 was to achieve even greater growth despite tough market conditions, new regulations, and changes in the client-side contact at GoCompare.com. Despite these challenges, Optimise and Go.Compare worked together to diversify the partner base, identify new opportunities, and optimize existing activity.
Optimise devised a strategy to deliver ambitious objectives, exceeding all targets set and propelling the campaign to reach new audiences via partner types previously never used before. The success of this partnership and the results achieved are a blueprint for how a programme should be run, making Optimise and Go.Compare worthy winners.
“An interesting incorporation of partnerships in loyalty adding further value to the affiliate channel! They used a unique approach to drive strong results!”
Hello Partner: How does it feel to win this award, and what does it mean for you?
Jessica Robinson, Optimise: It's incredible – was not expecting to win at all. It's a pleasure, and genuinely an amazing achievement. Couldn't ask for anything more!
Hello Partner: Part of your management was aligning your goals with your partner, GoCompare.com. How did ensure this co-operation?
Jessica Robinson, Optimise: Teamwork is the most important thing. We built such a good rapport with each other. We understood each other's needs. Optimise has its main core situation, and GoCompare.com had its main core as well. We just aligned them, worked well together, and got the best outcome from it.
The Performance Marketing Awards 2023 was held in association with Blue Light Card