With a focus on influencer marketing as a key tactic in its media mix, ACO is set to take the UK by storm with its vegan, non-animal-tested skincare. The company plans to utilise influencers to build trust and create peer-to-peer relationships with its target audience, having already embarked on a partnership with Swedish celeb, Zara Larsson to bring traction to the brand.
ACO has already seen success in the Nordic markets and has chosen Cure Media to help them replicate that success in the UK. Susanna Hillborg, Client Director at Cure Media, said, "Peer-to-peer marketing is a powerful tool for building a brand in a new market, and we believe that it will be key to ACO's success in the UK."
Cure Media will be leveraging its network of influencers to help ACO increase brand awareness and drive sales. According to research, 63% of consumers trust what influencers say about brands rather than what brands say themselves. In addition, influencer marketing has been shown to have higher engagement rates compared to traditional celebrity endorsements.
Jana Lukaszewitz, the Influencer Marketing and Activation Manager at ACO/Perrigo Nordic adds “ACO is a market-leading skincare brand in the Nordics, now working on launching globally into new markets. Cure Media felt like the right partner for us in the UK as they know both the UK market, but also ACO as a brand in their home market. Reaching our target group and building the ACO brand in a new market feels exciting with a partner like Cure Media on our side.”