Influencer Marketing

A Day in the Life: Jill Alger, Digital Strategist at iCrossing UK

Talking Influence's day in the life series aims to provide insight into the roles of some of the key players within the influencer marketing industry, enabling readers to understand more about the work that happens behind the scenes that allows the industry to thrive. Today, Jill Alger, Digital Stra

Neve Fear-Smith June 15, 2021 — 5 minutes read

A Day in the Life: Jill Alger, Digital Strategist at iCrossing UK

After working at a social media agency for five years, and keen to broaden her horizons, Jill Alger joined iCrossing in November 2019 as a Social Media Strategist. Jill spent some time getting to grips with new channels – understanding how social and influencer marketing fits in with the wider digital ecosystem; and after a year with the company her job title changed to Digital Strategist, reflecting a more holistic, multi-channel approach to the industry.

Jill sits in the Strategy & Insight team, meaning that a lot of what she does revolves around delivering research and insight which is used to shape her clients’ digital strategies. Jill confesses that she has always been nosy (or "inquisitive" according to her CV), so spending her days looking at what people are searching for, tweeting about, and posting images of, suits her down to the ground. Jill works on analysing the information she fings, translating it into strategic solutions for her clients.

Jill also oversees iCrossing’s Influencer Marketing offering, with partnership work being one of her passions. From mailing out spot cream samples to bloggers during her intern days, to signing celebrities for big brand campaigns - Jill believes it's always gratifying seeing the impact that genuine word of mouth can have in raising brands’ profiles online.