SaaS platform, Impact, has today announced the acquisition of ACTIVATE, an end-to-end SaaS platform in the influencer industry for influencer discovery and campaign management.
Impact’s Partnership Cloud automates and simplifies the process of discovering, recruiting, onboarding, optimising and reporting across all types of partnerships so now, with ACTIVATE’s capabilities, clients can further succeed in discovering creators and managing influencer partnerships. Together with Impact’s existing influencer platform partners, the combined offering will include over 300K opt-in qualified and vetted influencers. For the ACTIVATE community, influencers will have more opportunities to work with global brands. Partners will get paid reliably thanks to Impact’s automated contracting and flexible payment processing.
“While many in our industry focus mostly on servicing traditional coupon and loyalty partnerships, Impact is serving the demand of our clients looking for growth from all partnership types. ACTIVATE’s deep expertise within the burgeoning influencer industry strengthens our offering to brand and agency clients by providing the tools to find and manage thousands more quality content creators,” commented David A. Yovanno, CEO and director at Impact.
“Influencers, in turn, are searching for brand partners and with Impact’s portfolio of the industry’s largest retailers, financial service providers, direct-to-consumer businesses and more, we truly will create partnerships that provide significant growth for both sides.”
Impact recently won a Silver award at this year’s Influencer Marketing Awards.
