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and not the other way around. Nearly two-thirds of marketers plan toincrease their influencer marketing spend this year. Marketers rank Instagram posts asthe most effective influencer marketing content format, followed by Instagram Stories, YouTube videos, and Instagram video. Sponsored posts aren’t going anywhere, but video formats will take off for a variety of reasons.Are Influencers Influential in Driving Video’s Growth?
As video advertising continues to grow, influencers will play an increasingly important role for brands looking to stand out in the video space. The growth potential of influencer video is so significant, it could be influencers that drive video’s growth