“I’m very proud to include Whalar as an alumnus of our R/GA Ventures program, and now have an even closer participation as an investor and vice chairman. Whalar’s approach syncs perfectly with our ‘transformation at speed’ mantra – distributed, networked creative solutions that let them move faster on behalf of clients, and at considerably lower rates, without sacrificing quality,” said Greenberg.
Greenberg will be working alongside Whalar’s chairman and advertising guru, Sir John Hegarty, who joined in May 2017. Hegarty has a remarkable career to date; he was a founding shareholder in Saatchi & Saatchi and co-founder of TBWA London before starting an agency, Bartle Bogle Hegarty. Working with brands like Levis, Audi, and the UN, creativity is always at the forefront of his work. In 2007, he was knighted for his services to the advertising and creative industries, making him the perfect fit for Whalar. With a mission of ‘liberating the creative voice,’ a phrase coined by Hegarty, Whalar believes influencer marketing creates invaluable opportunities to make brand advertising more personable, more culturally relevant, and more effective.
