Week in Review: Consent Calamity and Terminator Updates
Catch up on all you missed in affiliate and performance marketing this week.
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Forbes Axes Its Coupon Directory, As Google’s Spam Policy Surges On
As we approach May 5th, when Google says it will fully roll out its new spam policy, we're already seeing the update's impact.
CreatorIQ and Snapchat Join Forces to Elevate Global Creator Discovery
CreatorIQ and Snap Inc. join forces in a bid to revolutionise global creator discovery and drive impactful results for marketers worldwide.
An Essential Guide to What You’ll Learn at The Influencer Marketing Show USA
Join us at the Influencer Marketing Show USA 2024 to explore the latest trends, strategies, and insights shaping the dynamic world of influencer marketing and the Creator Economy.
Affiliate’s Inferno: The Nine Circles of AI Trouble in Partnership Marketing
Okay, there’s only four-ish circles. But the metaphor stands. AI is a thorny issue. While the tech presents opportunities to affiliate marketers, there’s also trouble on the horizon. One session at PI LIVE USA explored these problems and we caught up with Tricia Meyer to learn more.
Gen Z Set to Fuel Shopping Boom in Third Quarter of 2024
Gen Z's shopping spree forecasted for the third quarter of 2024, reveals UNiDAYS research, with insights into their evolving preferences and priorities.
Snapchat Partners With Leading Agencies to Empower Creators
Snapchat's latest partnerships with Billion Dollar Boy, Influencer, and The Goat Agency signal a new era of empowered collaboration between brands and Snap Stars.
Week in Review: Ogilvy Tackles Health Misinformation, Advice for Creators Following TikTok Ban, and Meta’s Threads Sees a Surge
From combating health misinformation through influencers to significant developments in social media platforms like TikTok, Meta's Threads, and Instagram, this week has been a busy one for the Creator Economy.
AI and Tech Take Centre Stage: Global Performance Marketing Awards 2024 Entry Kit Now Available
Get ready to celebrate excellence and innovation in performance marketing at the Global Performance Marketing Awards 2024, featuring exciting new categories.
Spotlighting Brilliance in Performance Marketing: PMA 2024 Shortlist Unveiled!
Revealing the entries that have a chance of winning at this year’s Performance Marketing Awards.
‘Video Everywhere’: CTV is a Performance Marketer’s Dream
We caught up with AdXact's Robert O'Rourke at PI LIVE USA to learn more about the possibilities of CTV.
Technology Took Centre Stage at PI LIVE USA, Day Two
What went down on our final day in the Magic City.
Last Call: Don’t Miss the Final Deadline for Global Influencer Marketing Awards 2024 Entries!
Submit your entries now before it’s too late and shine bright at the Global Influencer Marketing Awards 2024 this July!
Week in Review: YMU’s TikTok Star Takeover, Amazon’s New Live Shopping Channel, and Updates From YouTube and Snapchat
From YMU's latest signings to YouTube's Shorts ads, Snapchat's transparency boost, and Amazon's Live shopping channel, it's been a week of digital innovation.
A Week in TikTok: Enhanced Ad Controls, Bilingual Marketing Insights, & Regulatory Uncertainty
Explore TikTok's latest updates, including enhanced ad controls, insights into multilingual marketing, and ongoing regulatory discussions in the US.
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Best DTC Campaign – Tombras and RealTruck
Tombras Website | LinkedIn 0:00 /0:06 1× Rollin' in ROI: Tombras and RealTruck's Affiliate Adventure! RealTruck, the premier independent e-commerce platform for trucks, Jeep®, and off-road accessories in North America, partnered with Tombras to revolutionise its affiliate strategy amidst formidable industry challenges. With significant hurdles like...
Best Full Funnel Strategy – Carat, dentsu, SharkNinja & BroBible.com
Dentsu Website | LinkedIn Best Full-Funnel Strategy: Carat x SharkNinja x BroBible.com Carat, a dentsu agency, joined forces with Ninja and content partner BroBible.com to orchestrate an unparalleled full-funnel strategy, featuring a groundbreaking Trademark Plus (TM+) campaign by a content publisher. The campaign's objective was to seamlessly...
Partnership for Good – Wasserman & Canva
Wasserman Website | LinkedIn 0:00 /0:10 1× Wasserman & Canva for Education: 2023 Canva Learning Consultant Program In January 2022, Wasserman and Canva initiated the Canva Learning Consultant Program, dedicated to accelerating the adoption of Canva for Education across K-12 settings. Designed by educators, the 2023 programme fostered classroom...
Best Partnerships Team – Expedia, Affirm, and CJ
CJ Website | LinkedIn 0:00 /0:08 1× Gamechangers: Expedia, Affirm, and CJ's First-of-Its-Kind Media Partnership With this partnership, Expedia, Affirm, and CJ embarked on a cutting-edge initiative that redefined the scope of affiliate collaboration. Through a first-of-its-kind reciprocal media agreement, Affirm and Expedia Group Media Solutions made...
The Trend Setter – PartnerCentric
PartnerCentric Website | LinkedIn Innovating for Impact: PartnerCentric’s Full Funnel Strategy Success As the US's largest independent partnership marketing agency, PartnerCentric's success stems from its unwavering dedication to transparency, remote working, and cutting-edge technology. Led by CEO/Founder Stephanie Harris, PartnerCentric has harnessed two decades of...
Partnership of the Year – Tombras and RealTruck
Tombras Website | LinkedIn 0:00 /0:06 1× Rollin' in ROI: Tombras and RealTruck's Affiliate Adventure! Facing substantial headwinds including supply chain disruptions and market volatility, RealTruck turned to Tombras to mitigate revenue losses and drive growth. Tombras' strategic approach focused on diversifying partnerships, particularly with...
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