Innovation, Experimentation, and Inspiring Creativity: The Winners of the 18th Performance Marketing Awards
Let's dive in to who took home the trophies at last night's fantastic ceremony.
Hello Partner helps brands, creators, publishers and tech drive growth together through partnerships.
Get the email newsletter and unlock access to members-only content and updates
Processing your application
Please check your inbox and click the link to confirm your subscription.
There was an error sending the email
Get started with our best stories
A Brand New Affiliate Model: What is ‘Shareback’?
WeShop's James Fox sat down with us to discuss the platform's disruptive new affiliate model 'shareback'. He also gets candid about the difficulties of bringing a new model to market and what affiliate trends are catching his eye right now.
Don’t Make a Mess Out of AI: How to Optimise Your Data and Strategy for Success
AI can transform the way you work. But it can't do it all on its own. Rakuten Advertising and affiliate.ai explain how to best use AI in affiliate marketing.
Publishers Accuse Google SGE of Plagiarism, As Rollout Begins
Just how much Google will use publisher content for AI overviews is unclear. However, there may be a way you can stop this from happening.
OpenAI Launches ‘Scary Impressive’ GPT-4o
The new model can perform a variety of new tasks, including voice conversations, live translation, and even singing.
The Value of the Open Web for Advertisers
As costs on social go up and data becomes less transparent, one alternative for brands is to find customers throughout the open web.
Bing Hides its Own Affiliate Link in Organic Search Result
Tom Rathbone explains the Bing affiliate anomaly discovered by PartnerCentric and theorises why we're seeing so much drama from big search engines right now.
CreatorFest 2024 Passes Now On Sale
Secure your place now for the creator marketing event of the year.
Publishers React to the Site Reputation Abuse Update
We hear from leading coupon providers and industry commentators on the subject of ‘vouchergeddon’, how they intend to react, and what the future holds.
Site Reputation Abuse & SEO Decline: Affiliates Take a Beating in Google SERPs
What we know so far about this update's impact on affiliates.
Week in Review: Consent Calamity and Terminator Updates
Catch up on all you missed in affiliate and performance marketing this week.
Forbes Axes Its Coupon Directory, As Google’s Spam Policy Surges On
As we approach May 5th, when Google says it will fully roll out its new spam policy, we're already seeing the update's impact.
CreatorIQ and Snapchat Join Forces to Elevate Global Creator Discovery
CreatorIQ and Snap Inc. join forces in a bid to revolutionise global creator discovery and drive impactful results for marketers worldwide.
An Essential Guide to What You’ll Learn at The Influencer Marketing Show USA
Join us at the Influencer Marketing Show USA 2024 to explore the latest trends, strategies, and insights shaping the dynamic world of influencer marketing and the Creator Economy.
Affiliate’s Inferno: The Nine Circles of AI Trouble in Partnership Marketing
Okay, there’s only four-ish circles. But the metaphor stands. AI is a thorny issue. While the tech presents opportunities to affiliate marketers, there’s also trouble on the horizon. One session at PI LIVE USA explored these problems and we caught up with Tricia Meyer to learn more.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
Most Innovative Technology – LTK Marketplace
LTK Website | LinkedIn LTK Marketplace A groundbreaking innovation in the partnerships space, LTK Marketplace’s two-way, brand-to-creator connection impressed our judges and, already, is driving immense growth for brands and creators. The platform's launch in late 2023 marked a pivotal moment, offering brands and creators a seamless and...
The Hookup - Best Tech for Brands – impact.com
impact.com Website | LinkedIn 0:00 /0:13 1× impact.com Discovery and CRM Suite impact.com's Discovery and CRM Suite has had a transformative impact on partnership management. By addressing the bottleneck of partner discovery and recruitment, impact.com has vastly improved the landscape for partnership teams....
Best Finance Partnership – Wasserman and Intuit
Wasserman Website | LinkedIn 0:00 /0:20 1× Wasserman x Intuit: TurboTax US College Student Engagement Program By effectively addressing Intuit's annual challenge of driving results within a four-month window, this collaboration proved best in class for Finance Partnerships. Targeting 18-to-24-year-old college students during the 2022 tax season,...
Best Data-Driven Influencer Marketing Campaign – Woot! & CJ
CJ Website | LinkedIn 0:00 /0:08 1× Woot! & CJ Score an Incremental $1M with an Insights-Based Expansion Effort In an ever-changing consumer landscape, Woot! and CJ collaborated to navigate shifting demand dynamics effectively. With the onset of the pandemic altering shopping behaviors, their partnership sought to harness data-driven...
Best DTC Campaign – Tombras and RealTruck
Tombras Website | LinkedIn 0:00 /0:06 1× Rollin' in ROI: Tombras and RealTruck's Affiliate Adventure! RealTruck, the premier independent e-commerce platform for trucks, Jeep®, and off-road accessories in North America, partnered with Tombras to revolutionise its affiliate strategy amidst formidable industry challenges. With significant hurdles like...
Best Full Funnel Strategy – Carat, dentsu, SharkNinja & BroBible.com
Dentsu Website | LinkedIn Best Full-Funnel Strategy: Carat x SharkNinja x BroBible.com Carat, a dentsu agency, joined forces with Ninja and content partner BroBible.com to orchestrate an unparalleled full-funnel strategy, featuring a groundbreaking Trademark Plus (TM+) campaign by a content publisher. The campaign's objective was to seamlessly...
Recommended
