🌩️ The Power of Niche Campaigns
This week, we're exploring how AI is shaping the creator economy in 2025, analysing a Pantene campaign, and hearing an exclusive interview from Nicolas Bon.
Influencer Insider30
Stay ahead with our weekly roundup of the biggest news stories and key insights into the creator economy and influencer marketing.
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🛍️ Will Shopify Let You Buy Through ChatGPT?
It's been an interesting week, with reported code suggesting a Shopify x ChatGPT crossover, and a very vocal rejection of influencers from The Ordinary's new campaign.
🍪 Industry Reacts to Google's Cookie Decision
Google reversed its cookie decision, Omnicom Media Group unified influencer marketing under Creo, and GTA V was crowned the most streamed game of 2024.
🌵 The Wildest Coachella Brand Activations
This week, we'll be looking at South Africa's crackdown on financial influencer marketing, analysing the Creators Guild of America's new CGA Rider, and peeking into the White Fox Coachella influencer villa.
💰 BREAKING: News UK Sells Influencer Agency The Fifth to Brave Bison
This week, Influencer Insider looks at Algowatch, The Independent's new creator studio, and Robert Irwin in minimal clothing.
☄️TikTok Shop Makes Huge European Expansion
The return of Influencer Insider looks at the new Online Safety Act, the ongoing TikTok sale and a shocking content creator report.
