🎀 e.l.f.'s Controversial Matt Rife Campaign Faces Huge Backlash
We're delving into the controversial e.l.f. x Matt Rife campaign, learning about the new ChatGPT-5 and lolling at itsu's hilarious Bmarketing strategy.
We're delving into the controversial e.l.f. x Matt Rife campaign, learning about the new ChatGPT-5 and lolling at itsu's hilarious Bmarketing strategy.
Plus, major agency wins and ShareASale news.
Plus, how do you measure incremental sales?
We've got some exciting social media updates, a new SoFire's hot campaign, and an exclusive interview with Jennifer Quigley-Jones, all about the Global Influencer Council.
Plus, AI Mode introduces ads, and CJ announces "groundbreaking" TikTok Shop integration.
Today, we've got quite the selection of news: American Eagle faces backlash for the Sydney Sweeney Ad, and TikTok creator Sylvanian Drama is getting sued.