🛍️ Will Shopify Let You Buy Through ChatGPT?
It's been an interesting week, with reported code suggesting a Shopify x ChatGPT crossover, and a very vocal rejection of influencers from The Ordinary's new campaign.
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🍪 Industry Reacts to Google's Cookie Decision
Google reversed its cookie decision, Omnicom Media Group unified influencer marketing under Creo, and GTA V was crowned the most streamed game of 2024.
🌵 The Wildest Coachella Brand Activations
This week, we'll be looking at South Africa's crackdown on financial influencer marketing, analysing the Creators Guild of America's new CGA Rider, and peeking into the White Fox Coachella influencer villa.
⚖️ "We Need Better Standards" APMA Will Review Industry Attribution Rules
Plus, five use cases for AI by brand-side affiliate managers.
💰 BREAKING: News UK Sells Influencer Agency The Fifth to Brave Bison
This week, Influencer Insider looks at Algowatch, The Independent's new creator studio, and Robert Irwin in minimal clothing.
🚨 New M&A Activity in Affiliate Marketing
Plus, Reddit doubles down on performance ads.
