The Hero100 celebrates the people powering partnerships across affiliate, performance, and creator marketing.
This year’s final Affiliate50 will be honoured at PI LIVE Europe, where they’ll join an exclusive Hero100 Mixer.
If you're part of the Creator50, you'll be invited to our CreatorFest after party where you'll enjoy free drink, a VIP table and a very special prize...
It will be a celebration that brings together trailblazers, rising stars, and wise veterans who are actively shaping the future of partnerships.
Who makes the list?
Partnerships form the foundations of these industries. They’re the glue that holds it all together.
Some people are particularly talented at building them.
These are the heroes we’re recognising on this list. The individuals innovating, creating, and building bright, unique partnership strategies that inspire the entire community and push everyone forward.
Revealing the shortlist
Thousands of nominations were received, and after careful consideration, we’ve shortlisted 200 exceptional individuals who are shaping the industry.
The final Hero100 will feature 50 Partnership Heroes from the Affiliate community and 50 from the Creator space. All of the winners will be invited to the Hero100 Mixer at PI LIVE Europe.
It’s time to vote
Now, it’s your turn to have your say. Vote for your Top Five nominees in each category – Affiliate and Creator – to help decide who makes the final Hero100.
You can vote in one category or both, but only for people you truly believe deserve it.
If you don’t feel strongly about a category, skip it. This helps us avoid random votes and keep the Hero100 meaningful.
The Heroes who receive the most votes will earn their place among the Hero100 2025.
Voting will end at midnight Tuesday, October 7th.
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Check out the Shortlist below and cast your vote.
Affiliate Shortlist
Aayush Bagadiya – Paul Street
Abbie Green – Blue Light Card
Adam Fung – Lovehoney Ltd
Adam Glazer – Partner Commerce
Adam Ross – Awin
Aisling Forde – AllSaints
Aleksandra Ronkiewicz – Shoparize
Alexander De Jong – PayPal Honey
Alexander Feist – Sage
Ami Phan – NetRev
Amy Park – Affiliate Marketing Partners
Andy Philpott – Reward Gateway | Edenred
Anna Gidirim – Admitad
Annie Amusu – TrustedHousesitters
Ant Clements – impact.com
Brittany Yates – JD Sports
Brook Schaaf – FMTC
Callum Ridley – Pion
Cary Pierce – Rakuten Advertising
Charelle Morrissey – TOTUM
Charlee Eales – Assembly Global
Charlotte Morris – MG OMD
Charlotte Nunnerley – Silverbean
Chikay Lo – Lo Digital
Chloe Ellis – TUI UK
Christopher Daskalis – Couponology
Cristy Garcia – impact.com
Dan Alborough – Optimise Media
Dan Baptiste Pilkington – Pie/ZeroClick
Dan Hull – RevWise
David Glasgow – BlueGum Agency
Davinder Bansil – Finder
Debbie de Vries – bol.com
Ed Sharman – Weshop
Elaine Wan – tails.com
Eniko Beres-Deak – Boohoo
Erica Denewellis – Acceleration Partners
Fidelis Shonde – Hughes
Floris Westerik – AMPC
Gaurav Arora – Skimlinks
George Sullivan – Sole Supplier
Gerda Lukosiunaite – Tradedoubler
Graeme Boase – Growth HQ
Harry Avent – Assembly Global
Heather Peebles – Perkbox
Inez Miedema – Growth HQ
Ishtvan Torpoi – That Affiliate Guy
Izzy Van Vleet – Connexity
Jack Davies – Sovendus
Jack Felstead – Jack.tm
Jack Hughes – Moonpig
Jake Hodgkiss – TopCashback UK
James Coggles – Dealmoon
James Kennedy – CJ
Jennifer Goodwin – Hi Energy Agency
Jeremy Aaronson – UpSellit
Jesper Johansson – Partnerize
Jessica Smith (Brown) – Awin
Joanne Griffiths – ASOS
John Coulson – Consultant
Jonathan Ian Branter – Prestige Gifting
Jonathan Mathes – Tombras
Kevin Edwards – APMA
Laura Pastorino – Canon EMEA
Lavin Punjabi – Affinity Global Inc.
Lee Metters – Awin
Lee-Ann Johnstone – Affiverse
Lindsey Grillot – ZeroClick
Lucy Heth – OnTheBeach
Luke Acton – Future Publishing
Maria Oyelakin – VodafoneThree
Mark Andres – ufurnish.com
Mashal Hussain – HelloFresh
Mensur Berisha – Tangoo
Michael Brandy – Vouchercodes
Michael Jones – Lebara Mobile
Michael Long – Expedia
Molly O'Donovan – TopCashback
Nedra Lim – Skyscanner
Nicholas Caulfield – Expedia
Nicholas Yates – Silverbean
Paresh Vadavia – Gen3 Marketing
Rachel Said – Genie Goals
Rob Schab – Levanta
Rohit Kokitkar – WebGains
Sammy Cooper – Dentsu
Santi Pierini – CJ
Sofia Charalambous – Harvey Nichols
Sophie Tran – Revolut
Sophie Verachten – Republic of Cats
Stephanie Harris – PartnerCentric
Suzanne Cook – Customer First Digital
Todd Crawford – impact.com
Toni Honey – The Telegraph
Valeria Alesiani – Rakuten Advertising
Vikki Danielson – tvScientific
Will Clapham – The Independent
William Hamer-Jones – PartnerBoost
Yanitsa Yaneva – RevWise
Creator Shortlist
Aaron Bonsell – InCharacter Agency
Ab Lieberman – Clicks Talent
Aiza G Alam – Ogilvy Pakistan
Alessandro (Ale) Fragiacomo – Ogilvy
Alex Elton-Allisett – Whalar UK
Allen Ortega – Remedy Science
Beatrice Mustocea – TikTok
Beckii Flint – Pepper
Becky Owen – Billion Dollar Boy
Beth Thomas – Slice
Bex Pollington – Unilever
Björn Karlsson – WeHype
Breno Bergamin – Hinge
Britt Messing – For You Agency
Candice Bresler – Dentsu
Caner Daywood – Freelance
Carrie Rose – Rise at Seven
Charles Haynes – Ziggurat XYZ
Charlie Hobbis – OAC Creative
Chloe Perkins – The Creative Cupid
Christen Evans – Spark Partnerships
Christine Goos – Croud
Claudia Sandino – Omnivore
Cora Delaney – EYC
Daria Belova – Spruce Marketing
David A. Yovanno – impact.com
Dom Smales – Glomotion
Emily McDonnell – Snapchat
Emma Appelberg – United Influencers
Esme Rice – Vayner Media
Eugene Healey – Studio EH
Farrah Storr – Substack
Frankie Dakin – Gifta
Gabriele Marozaite – Surfshark
Georgia Goodwin – Digital Voices
Gigi Robinson – Its Gigi LLC, Hosts of Influence
Gordon Glenister – Influencer Strategists
Grace Andrews – Creator
Haafiz Dossa – Inflektion.ai
Hannah Bussell – Sainsbury's
Hannah Witton – Creator
Hayden Clottey – InterTalent
Jake Kitchiner – ChannelCrawler
James Eid – Sway Me Good
Jay Richards – Imagen Insights
Jaz Hunkin – Halpern
Jeanette Okwu – Beyond Influence
Jennifer Quigley-Jones – Digital Voices
Jeremiah Rosen – Sundae Collective
Joe Friend – Pepper
Joel Saunders – Ziggurat XYZ Ltd.
Johanna Voss – Johanna B. Voss Agency
Kahlea Nicole Wade – Alora Society
Kat Keen – YouTube
Katie Plattner – ABOVE&BEYOND
Keith Bendes – Linqia
Kim Butler – Diving Bell
Kristen Sesto – Custom Influence
Lara Dowd – Publicis Media Content & Innovation
Lauren Leyva – Home Cook & Campaigner
Lauren Roth – Consultant
Lauren Spearman – Consultant
Liberty Francesca Chapman – Freelance
Lina Sallander – United Influencers
Lindsey Gamble – Consultant
Malin Jarhäll – Nine Agency
Marina Mansour – Kyra
Mark Dandy – Ear to the Ground
Marta Canga Roza – WPP
Marta Vercesi – Disrupt Marketing
Max Osborne – ThisThat
Meg Bass – Unilever
Melanie Kentish – Dopamine Studios
Melissa Konstantas – Paul Street
Mike Ruxton – Disrupt Marketing
Moa Edlund – Nine Agency
Naek Mejia – Creator Match
Nicolas Bon – Clark Influence
Nicole Baber – Creator
Olivia Prendergast – Air Bnb
Raf McDonnell – Talent & Brands
Rahul Titus – Ogilvy
Remy Beaumont – Z Media
Rosie Clarkson – Insanity
Rupa Shah – Hashtag ad
Sam Katz – Crowdwork Media
Sarah Crawley – The Good Influence
Sarah Potter – Unilever
Savhannah 'Sav' Deans – Global Board for Online Content Creation
Sedge Beswick – Consultant
Sophie Crowther – Billion Dollar Boy
Sophie Miller – Pretty Little Marketer
Stella Lee – Stitch Fix
Tara Knight – Creator Match
Tess Scholten – For You Agency
Tom Caplan – Sixteenth
Travis Thompson – Acceleration Partners
Valentine Fourmentin – HireInfluence
Verity Park – tbh talent
Yenan Wang – TikTok
