Neve has a passion for the Influencer Marketing landscape and loves keeping up-to-date with the latest news, trends, and emerging platforms. neve.fear-smith@hellopartner.com
Instagram recently faced backlash as users raised concerns about the apps algorithms promoting diet related content to those suffering with eating disorders. The search bar in the Instagram app generated suggestions based on the content that users have searched for previously and regularly engage with. However, a recent update included...
Vice President of Activate at Impact Nicholas DiSanto, and Customer Success Lead San Sareen combined their knowledge and experience to provide our attendees with insights into the trends that are emerging in the influencer partnership landscape. Nicholas and San particularly explore how the industry can engage with trends in a...
With just a few months to go until the Influencer Marketing Awards takes place on the 22nd July, this is your last opportunity to upload your entries ready for the judging process to commence. You only have until midnight tomorrow, the 29th of April, to submit your winning entry. Our...
So what is Greenwashing? The term greenwashing, although coined in 1986, is one that is becoming more readily used by younger generations in particular, who are understanding how being ‘sustainable’ is necessary to protect our planet. The simple definition of greenwashing is when a brand or organisation spends more time...
Last month the ASA announced that it had been carrying out a monitoring sweep over the duration of three weeks to analyse creator beaching of the ASA and CAP codes. The Advertising Standards Authority was displeased with the amount of non-disclosure they discovered in regards to clarifying ad posts. After...
In case you were unable to make the session, or you’re not a brand but you’re curious to learn more about managing and optimising an influencer marketing budget, today we are providing a roundup of the masterclass. Hosts of the masterclass, Jeff Melton, Vice President of Marketing at...
