Influencer Marketing Experts React to Instagram Changes
Instagram has played a crucial role in influencer marketing for years, and has been a game changer when it comes to both sharing images across social media and influencer marketing.
Neve Fear-Smith
Neve has a passion for the Influencer Marketing landscape and loves keeping up-to-date with the latest news, trends, and emerging platforms. neve.fear-smith@hellopartner.com
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Report Reveals Future of Influencer Marketing is Brand Advocacy
A report launched this week by influencer marketing platform Wearisma shows the industry is changing. Brand advocacy is now a key focus area instead of traditional influencer campaigns based on hyper-visibility and mass followings. The research for the report was carried out in partnership with Dectech, which analysed the social...
The Ethics Behind Influencer Gifting
It’s important to discuss whether brands and businesses have the right to call out an influencer if they send the influencer something, and they then do not promote it on their social media. And following this, if an influencer is required to or expected to promote a gifted product...
What TikTok Made Cool: The Virtual Resumé
It’s September, which means many people are returning to school, college, universities, and starting their newest career ventures. After spending some time away from normality during the pandemic, and studies and jobs being put on hold for many, creating your ‘back with a bang’ resumé may not be the
Here’s What Not to Miss at the Influencer Marketing Show 2021
Now that the #IMSLDN21 agenda has been released, it’s time to get excited about the insightful sessions and learn more about some of the show’s sponsors. Welcoming OnlyFans as sponsors OnlyFans has been prevalent in the media since its inception in 2016. More recently, OnlyFans has built a...
Exploring Influencers Place at the Met Gala
The Met Gala takes place every year, as a fundraiser for the Metropolitan Museum of Art’s Costume Institute, with the first event taking place in 1948. The media attention that the event attracts has clearly grown massively over the years, especially now on social media. This year was especially...
