Neve has a passion for the Influencer Marketing landscape and loves keeping up-to-date with the latest news, trends, and emerging platforms. neve.fear-smith@hellopartner.com
Social media users are spending an average of three hours a day scrolling through their newsfeeds. For a huge number of brands out there, this is where your consumers are focusing a huge amount of their attention. Instead of flipping through magazines while commuting, or tentatively watching adverts when a...
After a restful holiday break in December, we’re excited to look at some of the big changes and progressions that the influencer marketing space has undertaken already this year. Today we take a look at the latest social platform updates and some exciting new hires within the industry.
The major AR shopping upgrade includes a simplified, more useful AR try-on shopping feature for Snapchat users. New Lens Product cards will allow users to quickly see product info like prices, descriptions, and unique URLs that will allow them to purchase a product whilst virtually trying it on. Another expansion...
Taking place on 27th April 2022, the Influencer Marketing Show New York will be a first-of-its-kind event tailored towards brands who want to navigate the intricacies of the influencer marketing channel and execute successful campaigns. A boutique experience The intimate event is programmed specifically for brands who are new to...
In this exclusive case study Talking Influence chatted with Jenny Quigley-Jones, CEO and Founder of Digital Voices, and Giedrius Petraitis, Head of Influencer Marketing at Surfshark, about how the agency and the brand came together to shape a best in class influencer marketing strategy to drive resu
Meta-owned Instagram believes that content creators on the platform have such a large impact on their audience every day by sharing their talents, interests, and cultures – and this impact is certainly worthy of earning a regular income. Previous monetisation tools have included a creator fund, and the launch of Instagram’...
