Most Effective Integrated Campaign – PrettyGreen & Play-Doh
PrettyGreen Website | LinkedIn Restaurant of Imagination Our judges loved the creativity and research that went into this campaign by PrettyGreen, applauding its outstanding 360-degree execution in promoting Hasbro's Play-Doh, Busy Chef’s Kitchen. Recognising the challenges parents face with picky eaters, the campaign strategically engaged pre-schoolers through imaginative...