This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
As the Government reopens our high streets and continues to relax social distancing measures, we’re reflecting on the ways we kept entertained, connected, and sane during lockdown, and ask if live streams really were our saviour? Since the lockdown was announced, live-streaming views have increased by 45% across multiple...
Over the last four months, influencer marketing has continued to prove to be an essential – and resilient – marketing channel for brands. But as lockdown eases and retailers start to reopen their bricks and mortar stores, many ponder what the future holds for influencers and how they will help brands navigate...
US-based fintech startup Karat has introduced Karat Black Card, its first business credit card exclusively for social media influencers and creators on YouTube, Instagram, TikTok and other online platforms. Co-founder and CEO Eric Wei used to be product manager at Instagram and helped built products like Instagram Live for creators....
From surpassing all-time 2 billion global downloads to being ranked as one of the most downloaded apps in the last decade, TikTok’s popularity has continued to skyrocket and this hasn’t gone unnoticed.But universal recognition like this isn’t something that is given so quickly to many social...
TikTok has today officially launched TikTok For Business – its new global brand and platform for brands. The new update will serve as the home for new products and services to allow brands to engage further with TikTok users. In a statement, the company said its new product will give brands...
Instagram launched a video-music feature called Reels for Stories to rival TikTok in November last year. After appearing in Brazil in late 2019, the Reels feature is expanding to new markets so users in France and Germany can now create 15-second videos in the Instagram app. The Reels feature is...
