This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Due to recent events, the 2020 Performance Marketing Awards took place virtually yesterday afternoon. The 14th edition of the awards was due to take place on April 28 at the iconic Grosvenor House Hotel on London’s Park Lane but people were encouraged to celebrate the performance marketing industry at...
SaaS platform, Impact, has today announced the acquisition of ACTIVATE, an end-to-end SaaS platform in the influencer industry for influencer discovery and campaign management. Impact’s Partnership Cloud automates and simplifies the process of discovering, recruiting, onboarding, optimising and reporting across all types of partnerships so now, with ACTIVATE’s...
Co-written by Gary Lipovetsky, co-CEO at Valeria Inc. and Rachel Wexler, COO at Valeria Inc. In a time of extraordinary economic upheaval, the world is witnessing a shift in consumer behaviour it’s never encountered before. For several months, we stayed locked up indoors, scared of a mysterious virus we’...
On Sunday, TikTok confirmed its plans to file a lawsuit against the Trump administration over an executive order that seeks to ban TikTok – currently owned by Chinese company ByteDance – unless it finds an American buyer. Rumours of a lawsuit began circling on Friday as first reported by Reuters. According to...
We’ve all heard it, and most of us have said it: the 2020 COVID-19 pandemic has created a “new normal” no one could have predicted. Couple that with a global social justice movement fighting against the systemic racism and inequality that has permeated society for hundreds of years. Set...
Earlier this week, Australian influencer MarTech startup, Q-83, launched its new talent and collaboration management hub, Kitly Business and Kitly app for talent. We caught up with managing director, Anthony Richardson to find out what challenges the new the technology is solving and how they are helping professionalise the way...
