This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Co-written by Gary Lipovetsky, co-CEO at Valeria Inc. and Rachel Wexler, COO at Valeria Inc. In a time of extraordinary economic upheaval, the world is witnessing a shift in consumer behaviour it’s never encountered before. For several months, we stayed locked up indoors, scared of a mysterious virus we’...
On Sunday, TikTok confirmed its plans to file a lawsuit against the Trump administration over an executive order that seeks to ban TikTok – currently owned by Chinese company ByteDance – unless it finds an American buyer. Rumours of a lawsuit began circling on Friday as first reported by Reuters. According to...
We’ve all heard it, and most of us have said it: the 2020 COVID-19 pandemic has created a “new normal” no one could have predicted. Couple that with a global social justice movement fighting against the systemic racism and inequality that has permeated society for hundreds of years. Set...
Earlier this week, Australian influencer MarTech startup, Q-83, launched its new talent and collaboration management hub, Kitly Business and Kitly app for talent. We caught up with managing director, Anthony Richardson to find out what challenges the new the technology is solving and how they are helping professionalise the way...
Instagram has long been a place to ‘live your best life’ with glossy pictures and clever captions. However, users and audiences are living their best authentic life on TikTok too. Instagram versus reality has long been a discussion point, with both voices of influence and ordinary users having felt the...
Marketers have been tracking attribution for owned and paid media for years. The effectiveness of attribution tracking and modelling has been so unambiguous that it has led to a massive increase in digital spend relative to other advertising channels.With the rise of social media and influencer marketing, however, brands...
